{"id":24488,"date":"2023-07-18T00:01:13","date_gmt":"2023-07-18T00:01:13","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/conduct-an-audit-of-the-integrated-marketing-communications-imc-of-a-corporate-brand-then-propose-new-direction-for-the-brand-through-a-creative-brief\/"},"modified":"2023-07-18T00:01:13","modified_gmt":"2023-07-18T00:01:13","slug":"conduct-an-audit-of-the-integrated-marketing-communications-imc-of-a-corporate-brand-then-propose-new-direction-for-the-brand-through-a-creative-brief","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/conduct-an-audit-of-the-integrated-marketing-communications-imc-of-a-corporate-brand-then-propose-new-direction-for-the-brand-through-a-creative-brief\/","title":{"rendered":"Conduct an audit of the Integrated Marketing Communications (IMC) of a corporate brand, Then propose new direction for the brand through a creative brief."},"content":{"rendered":"

First, Select one coherent product line or service offering from a corporate brand of your choice(<\/span>Select a campaign created after 2017). Now, write a report of 2500 words following the instructions in the docuemnt “Assesment Brief and Rubric (Integrated Marketing communications plan)<\/span><\/p>\n


<\/span><\/div>\n
IMPORTANT: I left you 2 examples of reports from previous years for you to guide yourself on how to write them (the document labeled Example 1 and 2)<\/span>. <\/span><\/p>\n
<\/p>\n
Some suggestions of corporate brands you can select:<\/span><\/p>\n
Adidas, ASOS, Audi, Beats by Dre, Diesel, French Connection, Heinz, Kellogg\u2019s, McDonalds, Microsoft, Cadburry, Nike, O2, Samsung, Sony, Subway, Timberland, Tom Ford, Topman, Topshop, Dove, Uniqlo, H&M.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/span><\/div>\n
please, <\/span>Use many theoretical references from Google Scholar and avoid ChatGPT, as Turnitin can detect the use of this software, and I don’t want to be accused of plagiarism.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

First, Select one coherent product line or service offering from a corporate brand of your choice(Select a campaign created after 2017). Now, write a report of 2500 words following the instructions in the docuemnt “Assesment Brief and Rubric (Integrated Marketing communications plan) IMPORTANT: I left you 2 examples of reports from previous years for you to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[706],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/24488"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=24488"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/24488\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=24488"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=24488"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=24488"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=24488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}