{"id":23976,"date":"2023-07-13T14:24:29","date_gmt":"2023-07-13T14:24:29","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/choose-a-brand-to-evaluate-and-suggest-a-new-campaign-for-the-marketing-advertising\/"},"modified":"2023-07-13T14:24:29","modified_gmt":"2023-07-13T14:24:29","slug":"choose-a-brand-to-evaluate-and-suggest-a-new-campaign-for-the-marketing-advertising","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/choose-a-brand-to-evaluate-and-suggest-a-new-campaign-for-the-marketing-advertising\/","title":{"rendered":"choose a brand to evaluate and suggest a new campaign for the marketing advertising"},"content":{"rendered":"<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">PART 1 &#8211;<\/span><\/div>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">Brand Audit<\/span>&#8211; Background research on the brand (1.history; 2.position\/function; 3. competitors offering similar services; 4.target consumer).<\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">Business economic conditions<\/span>&nbsp;(long-term health for your brand,&nbsp;<span style=\"font-weight: bolder; cursor: auto; color: inherit;\">SWOT<\/span>&nbsp;and\/or PESTLE is necessary).&nbsp;<\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">Brand Identity&nbsp;<\/span>qualities and its emotional resonance &amp; perceived image.&nbsp;<\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">Customer Impression<\/span>&nbsp;of the brand<\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">Current advertising campaign\/strategy<\/span>&#8211;&nbsp;<u style=\"cursor: auto; color: inherit;\">provide pictures\/figures<\/u><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">&nbsp;<\/span>(this should include some consideration of the relationship with other forms of communication. )<\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">Brand Map<\/span>&nbsp;(show similar competitors)<\/li>\n<li style=\"cursor: auto; color: inherit;\">&nbsp;NB:&nbsp; must support the reflections &amp; analysis with appropriate theory.&nbsp;&nbsp;<\/li>\n<\/ul>\n<div style=\"cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">PART 2 &#8211;&nbsp;<\/span>(SHORT EXPLANATION, 50-100 words at each point)<\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-weight: bolder; cursor: auto; color: inherit;\">Create a new campaign (big idea) &#8211;&nbsp;<\/span>what is the message want to convey to the target audience)&nbsp; (mock up design is welcome!)<\/li>\n<li style=\"cursor: auto; color: inherit;\"><b>Reasons<\/b> to advertise<\/li>\n<li style=\"cursor: auto; color: inherit;\"><b>Why<\/b> the audience would believe this (support)<\/li>\n<li style=\"cursor: auto; color: inherit;\"><b>What<\/b> do we want the audience to feel\/do with the new campaign (audience responds)<\/li>\n<li style=\"cursor: auto; color: inherit;\"><b>Channels to advertise<\/b> for the target audience<\/li>\n<li style=\"cursor: auto; color: inherit;\"><b>How<\/b> do we know if the idea has worked<\/li>\n<li style=\"cursor: auto; color: inherit;\">Mandatories<\/li>\n<\/ul>\n<div><b>PART 3-<\/b><\/div>\n<div>\n<ul>\n<li><b>Media &amp; Budget plan<\/b> (a budget table for the advertising channels suggested above)&nbsp;<\/li>\n<\/ul>\n<\/div>\n<div>**Please don&#8217;t choose Coca-Cola**<\/div>\n<div>Brand suggestions : Airbnb, Uber, H&amp;M, L&#8217;Oreal, Heineken\/Carlsberg, KFC, Instinct\/Stella&amp;Chewy&#8217;s\/Ziwi\/Go! (Pet food brands)<\/div>\n<div><\/div>\n<div>&#8212; a brand that have room to improve is better!<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PART 1 &#8211; Brand Audit&#8211; Background research on the brand (1.history; 2.position\/function; 3. competitors offering similar services; 4.target consumer). Business economic conditions&nbsp;(long-term health for your brand,&nbsp;SWOT&nbsp;and\/or PESTLE is necessary).&nbsp; Brand Identity&nbsp;qualities and its emotional resonance &amp; perceived image.&nbsp; Customer Impression&nbsp;of the brand Current advertising campaign\/strategy&#8211;&nbsp;provide pictures\/figures&nbsp;(this should include some consideration of the relationship with other [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[726],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/23976"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=23976"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/23976\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=23976"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=23976"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=23976"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=23976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}