{"id":23360,"date":"2023-07-07T18:15:29","date_gmt":"2023-07-07T18:15:29","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/2-2-journal-consumer-behavior-and-drivers-of-demand-who-is-in-the-drivers-seat\/"},"modified":"2023-07-07T18:15:29","modified_gmt":"2023-07-07T18:15:29","slug":"2-2-journal-consumer-behavior-and-drivers-of-demand-who-is-in-the-drivers-seat","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/2-2-journal-consumer-behavior-and-drivers-of-demand-who-is-in-the-drivers-seat\/","title":{"rendered":"2-2 Journal: Consumer Behavior and Drivers of Demand: Who Is in the Driver&#8217;s Seat?"},"content":{"rendered":"<table style=\"font-size: 19px; cursor: auto; color: inherit;\">\n<tbody style=\"cursor: auto; color: inherit;\">\n<tr style=\"cursor: auto; color: inherit;\">\n<td style=\"cursor: auto; color: inherit;\">\n<p style=\"margin: 0.5em 0px 1em; cursor: auto; color: inherit;\">After watching<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\"><a style=\"cursor: auto;\">Video TED Talk: Why Don\u2019t Patients Behave Like Consumers?<\/a><\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(13:04), consider a healthcare product\/service experience purchased by you, a family member, or a friend, and answer the following questions:<\/p>\n<div style=\"cursor: auto; color: inherit;\">\n<ol style=\"margin-top: 1em; margin-right: 0px; margin-left: 0px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Was this a discretionary purchase? Explain.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?<\/li>\n<li style=\"cursor: auto; color: inherit;\">How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate.<\/li>\n<li style=\"cursor: auto; color: inherit;\">How does looking at your experience help you to understand healthcare consumer behavior?<\/li>\n<\/ol>\n<div>Link to the TED talk<\/div>\n<div><a style=\"cursor: auto;\">TEDMED &#8211; Talk Details &#8211; Why don\u2019t patients behave like consumers?<\/a><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>After watching&nbsp;Video TED Talk: Why Don\u2019t Patients Behave Like Consumers?&nbsp;(13:04), consider a healthcare product\/service experience purchased by you, a family member, or a friend, and answer the following questions: Was this a discretionary purchase? Explain. Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[706],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/23360"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=23360"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/23360\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=23360"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=23360"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=23360"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=23360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}