{"id":2296,"date":"2023-02-18T06:39:37","date_gmt":"2023-02-18T06:39:37","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/mhmt90\/"},"modified":"2023-02-18T07:42:44","modified_gmt":"2023-02-18T07:42:44","slug":"business-to-business-branding","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/business-to-business-branding\/","title":{"rendered":"Business to business Branding"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Conventional wisdom holds that better usually wins. However, in the article <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/03\/29\/when-it-comes-to-b2b-branding-different-beats-better\/#28d3aff319c2\">&#8220;When It Comes to B2B Branding, Different Beats Better,&#8221;<\/a>&nbsp;B2B marketing expert Christopher Ryan maintains being better is not enough. Ryan emphasizes the need to differentiate a brand from competition. He suggests rather than striving to be better or best, a business should tell the story of how it is different from everyone else in its space.&nbsp;<\/p>\n<ul>\n<li>Do you agree or disagree with the assertion that B2B firms should strive to communicate how they are different instead of how they are better?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Conventional wisdom holds that better usually wins. However, in the article &#8220;When It Comes to B2B Branding, Different Beats Better,&#8221;&nbsp;B2B marketing expert Christopher Ryan maintains being better is not enough. Ryan emphasizes the need to differentiate a brand from competition. He suggests rather than striving to be better or best, a business should tell [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[239],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/2296"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":1,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/2296\/revisions"}],"predecessor-version":[{"id":2346,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/2296\/revisions\/2346"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=2296"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=2296"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}