{"id":22744,"date":"2023-07-02T17:54:38","date_gmt":"2023-07-02T17:54:38","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/develop-a-viable-marketing-strategy-for-a-product-using-market-segmentation-targeting-and-positioning\/"},"modified":"2023-07-02T17:54:38","modified_gmt":"2023-07-02T17:54:38","slug":"develop-a-viable-marketing-strategy-for-a-product-using-market-segmentation-targeting-and-positioning","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/develop-a-viable-marketing-strategy-for-a-product-using-market-segmentation-targeting-and-positioning\/","title":{"rendered":"Develop a viable marketing strategy for a product using market segmentation, targeting, and positioning."},"content":{"rendered":"

1 resource must be https:\/\/purdueuniversityglobal.vitalsource.com\/reader\/books\/9780135886830\/pageid\/155<\/span><\/p>\n


<\/span><\/p>\n

Critical
\nelements of successful marketing occur through identifying market segments,
\ntargeting the right customers, and developing a value proposition and
\npositioning. According to Kotler et al. (2022), companies should focus on
\nconsumers they have the greatest chance of satisfying.<\/span><\/p>\n

The
\nfollowing Course Outcome is assessed in this assignment:<\/span><\/p>\n

MT450-3:<\/span><\/b> Develop
\na viable marketing strategy for a product using market segmentation, targeting,
\nand positioning. <\/span><\/p>\n

 <\/span>First, read the following scenario.<\/span><\/p>\n

Scenario<\/span><\/b><\/span><\/p>\n

<\/span><\/b> Pizza
\nin a Cone<\/span><\/b>*<\/span><\/p>\n

In
\n2020, Toni of Toni\u2019s Pizza* launched a new concept of eating pizza \u2014 pizza in a
\ncone! Instead of eating pizza in its traditional form, the pizza dough is eaten
\nlike an ice cream cone. The cones are made through a patented device created by
\nToni. This technique allows consumers to eat pizza on the go with one hand.
\nTherefore, the pizza does not drip with grease or sauce. The cones are
\npersonalized with whatever fixings the consumer desires. Market research
\nindicated this product would be a huge success. The organization even started
\nfranchising the concept in 2021. Nevertheless, the company has had lackluster
\nsales. Toni believes they need to do a better job targeting the right
\ncustomers, segmenting the market, and repositioning the product. <\/span><\/p>\n

*Disclaimer:
\nThe organization and any characters and brands depicted in this exercise are
\nfictional. Any resemblance to real organizations, individuals, or brands is
\npurely coincidental. This exercise may include actual companies and brand names
\nsolely for instructional purposes; this exercise is not associated with any
\nsuch existing company or brand name. All trademarks remain the property of
\ntheir respective owners. <\/span><\/p>\n

Checklist:<\/span><\/b><\/span><\/p>\n