{"id":22100,"date":"2023-06-16T04:05:47","date_gmt":"2023-06-16T04:05:47","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/global-digital-promotional-strategy-for-verizon-telecommunication-in-ethiopia\/"},"modified":"2023-06-16T04:05:47","modified_gmt":"2023-06-16T04:05:47","slug":"global-digital-promotional-strategy-for-verizon-telecommunication-in-ethiopia","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/global-digital-promotional-strategy-for-verizon-telecommunication-in-ethiopia\/","title":{"rendered":"Global Digital Promotional Strategy \u2013 FOR Verizon telecommunication in Ethiopia"},"content":{"rendered":"<p>Global Digital Promotional Strategy \u2013 Integrated Marketing Communication<br \/>\nIdentify the digital IMC plan that works best for the marketing mix and strategy.&nbsp;<\/p>\n<div><\/div>\n<div>Location: Ethiopia<\/div>\n<div>Product : Verizon (telecommunication services)&nbsp;<\/div>\n<div><\/div>\n<div>Slogans that: may work with Verizons and one voice communication&nbsp;<\/div>\n<div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\">&#8220;Ethiopian Excellence, Connecting You with Verizon&#8217;s Finest!&#8221;<\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\">&#8220;Empowering Connections, Enriching the Ethiopian Verizon Experiences!&#8221;<\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\">&#8220;Unlocking Connections, Ethiopian Telemarketers Dialing the Future with Verizon!&#8221;<\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\"><\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\">&#8220;Ethiopian Telemarketers: Bridging Cultures, Amplifying Verizon&#8217;s Reach!&#8221;<\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\"><\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\">&#8220;Ethiopian Telemarketers: Elevating Connections, Empowering Verizon&#8217;s Growth!&#8221;<\/div>\n<\/div>\n<div><\/div>\n<div>Come<br \/>\nup with a digital communication strategy and present the practical implementation of it.<\/div>\n<div>&nbsp;i. What is the One Voice Communication message (copy or written slogan)?&nbsp;<\/div>\n<div>ii. How will you represent this message (visual)?&nbsp;<\/div>\n<div>iii. How will you digitally communicate your marketing message to your target<br \/>\nmarket? Digital strategy for each promotional area used in your IMC.&nbsp;<\/div>\n<div>iv. Campaign Timeline \u2013 visual representation of the integration of tactical<br \/>\nexecutions in a Timeline!<br \/>\nAdvertising \u2013 Paid Media<br \/>\nDisplay Ads<br \/>\nRich Media Ads<br \/>\nE-Mail advertisements<br \/>\nText Link Ads<br \/>\nSponsored Content<br \/>\nPublic Relations \u2013 Blogs\/Chat\/Social Media<br \/>\nFacebook<br \/>\nTwitter<br \/>\nLinkedIn<br \/>\nYoutube<br \/>\nPromotions<br \/>\nText coupons<br \/>\nOnline sweepstake<br \/>\nOnline games<br \/>\nQR codes<\/div>\n<div><\/div>\n<div>book:&nbsp;<\/div>\n<div style=\"font-size: small; cursor: auto; color: inherit;\"><\/div>\n<p>Keegan, W. (2014). Global Marketing Management (8th ed.). Upper Saddle River, NJ: Prentice Hall.<\/p>\n<div><\/div>\n<div>Please use some references from the book.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Global Digital Promotional Strategy \u2013 Integrated Marketing Communication Identify the digital IMC plan that works best for the marketing mix and strategy.&nbsp; Location: Ethiopia Product : Verizon (telecommunication services)&nbsp; Slogans that: may work with Verizons and one voice communication&nbsp; &#8220;Ethiopian Excellence, Connecting You with Verizon&#8217;s Finest!&#8221; &#8220;Empowering Connections, Enriching the Ethiopian Verizon Experiences!&#8221; &#8220;Unlocking Connections, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/22100"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=22100"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/22100\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=22100"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=22100"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=22100"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=22100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}