{"id":22047,"date":"2023-06-15T13:23:08","date_gmt":"2023-06-15T13:23:08","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-management-individual-project-mmip-price-and-deliver-value-offering-assignment-due-sun-jun-25-2023-1159pmdue-sun-jun-25-2023-1159pm-ungraded-100-possible-points\/"},"modified":"2023-06-15T13:23:08","modified_gmt":"2023-06-15T13:23:08","slug":"marketing-management-individual-project-mmip-price-and-deliver-value-offering-assignment-due-sun-jun-25-2023-1159pmdue-sun-jun-25-2023-1159pm-ungraded-100-possible-points","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-management-individual-project-mmip-price-and-deliver-value-offering-assignment-due-sun-jun-25-2023-1159pmdue-sun-jun-25-2023-1159pm-ungraded-100-possible-points\/","title":{"rendered":"Marketing Management Individual Project (MMIP): Price and Deliver Value Offering Assignment Due: Sun Jun 25, 2023 11:59pmDue: Sun Jun 25, 2023 11:59pm Ungraded, 100 Possible Points"},"content":{"rendered":"<p>PLEASE BE AS DETAILED AS POSSIBLE.&nbsp;<\/p>\n<div>PLEASE FOLLOW INSTRUCTIONS CAREFULLY!<\/div>\n<div><span style=\"cursor: auto; color: inherit;\"><\/p>\n<h2 style=\"font-weight: bold; font-size: 1rem; line-height: var(--blnAQ-lineHeight); cursor: auto;\" data-test-id=\"title\">PLEASE NUMBER EACH QUESTION AND ANSWER AS LISTED BELOW.<\/h2>\n<div>PRIMARY SOURCE:<\/div>\n<div><span style=\"font-size: 11pt; line-height: 107%; cursor: auto; color: inherit;\">Marshall, G. W., &amp; Johnston, M. W. (2023). Marketing management (4th<br \/>\ned.). McGraw-Hill<br style=\"cursor: auto; color: inherit;\"><br \/>\nEducation.<\/span><\/div>\n<div>\n<p style=\"margin: 6pt 0in; cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Questions<\/span><\/b><\/p>\n<p style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Q1. <\/span><\/b><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Explain the<br \/>\nselected pricing strategy (penetration, skimming, competitor-based, etc.).<br \/>\n(Ch.11)<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Q2. <\/span><\/b><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Discuss various<br \/>\npricing tactics (product line pricing, captive pricing, price bundling, etc.) that<br \/>\nhave or would prove effective in stimulating sales. (Ch.11)<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Q3. <\/span><\/b><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Explain the<br \/>\nchannels of distribution (manufacturer to retailer to consumer, etc.) used to<br \/>\ndistribute the product\/service. (Ch.12)<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Q4. <\/span><\/b><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Discuss the<br \/>\ndistribution strategy (intensive, selective, exclusive) relevant to the<br \/>\nproduct\/service. (Ch. 12)<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Q5. <\/span><\/b><span style=\"font-size: 12pt; line-height: 107%; cursor: auto; color: inherit;\">Explain the firm\u2019s<br \/>\nuse of e-channels, e-retailing, or other non-traditional methods of<br \/>\ndistribution. (Ch.12)<\/span><\/p>\n<\/div>\n<p><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PLEASE BE AS DETAILED AS POSSIBLE.&nbsp; PLEASE FOLLOW INSTRUCTIONS CAREFULLY! PLEASE NUMBER EACH QUESTION AND ANSWER AS LISTED BELOW. PRIMARY SOURCE: Marshall, G. W., &amp; Johnston, M. W. (2023). Marketing management (4th ed.). McGraw-Hill Education. Questions Q1. Explain the selected pricing strategy (penetration, skimming, competitor-based, etc.). (Ch.11) Q2. Discuss various pricing tactics (product line pricing, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/22047"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=22047"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/22047\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=22047"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=22047"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=22047"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=22047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}