{"id":21269,"date":"2023-06-01T12:54:57","date_gmt":"2023-06-01T12:54:57","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/how-have-current-digital-trends-on-tiktok-affected-the-way-social-media-managers-interact-on-media-platforms-globally-and-do-the-outcomes-reflect-positively\/"},"modified":"2023-06-01T12:54:57","modified_gmt":"2023-06-01T12:54:57","slug":"how-have-current-digital-trends-on-tiktok-affected-the-way-social-media-managers-interact-on-media-platforms-globally-and-do-the-outcomes-reflect-positively","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/how-have-current-digital-trends-on-tiktok-affected-the-way-social-media-managers-interact-on-media-platforms-globally-and-do-the-outcomes-reflect-positively\/","title":{"rendered":"How have current digital trends on TikTok affected the way social media managers interact on media platforms globally and do the outcomes reflect positively?\u201d"},"content":{"rendered":"<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">The Final Report presents the results of your independent research project. Your research project<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">must be based on an<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">industry-relevant research question<\/strong>, and should be presented in a professional format appropriate to the media industry sector under investigation. The research question should be clearly identified (on the title page and\/or at the start of the report), and the industry sector should also be clearly evident.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">In addition to research conducted specifically for the project, the report should draw on your prior learning (e.g. concepts or issues previously studied) and your knowledge of your chosen industry sector. It should synthesise all of these elements to engage in depth with your research question.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">The research question should be developed in consultation with the Course Coordinator.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Research project design, including identification and use of industry sources, will be discussed in more detail in workshops. Feedback and questions from the Week 6 presentations may also be helpful in informing elements of the project (including the research question). The marking rubric is included below. Report writing and structure will also be discussed in workshops.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">Remember that<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">this is a desktop research project<\/strong>: in addition to scholarly sources, your project findings should be based on industry-relevant primary sources available in the public domain. Appropriately referenced case studies can also be used to illustrate issues discussed in the report. All sources should be referenced using<strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong><span style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">University of Adelaide Harvard referencing style<\/strong><\/span>. As this is a desktop research project, please note that you are NOT permitted to undertake activities such as interviews or surveys &#8211; these types of human research need prior approval by the University&#8217;s Human Research Ethics Committee, and this approval is not possible within the time constraints of the course.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">The word count for this report is 4500. This is calculated from the start of the Introduction to the end of the Conclusion &#8211; elements before and after this are not included in the word count.<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">An indicative structure for the report is:<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Title Page<\/strong><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Table of Contents<\/strong><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Executive Summary<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(~200 words &#8211; additional to word count)<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">The Executive Summary provides an overall summary of the study and its key findings and conclusions. You should write this with an industry audience in mind: the summary should be clear, concise and accessible, and it should emphasise the project\u2019s industry-relevant findings and recommendations.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Introduction<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(~500-600 words)<\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">The introduction should:<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Provide a broad overview of the industry \u2018problem\u2019 that the project is investigating (i.e. why is this a relevant or pressing issue for industry?)<\/li>\n<li style=\"cursor: auto; color: inherit;\">State your research question.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Indicate the industry sector under investigation.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Summarise your project\u2019s scope (what did you look at?) and approach (how did you do it?)<\/li>\n<li style=\"cursor: auto; color: inherit;\">If using case studies, provide any necessary background or context to the cases.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Provide any definitions required.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Provide a statement of the significance of your research (why are you looking at this question? Why is it important? In what ways might the new knowledge this project provides be useful or relevant to industry practice?)<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Background<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(~1000-1200 words)<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">This section is your literature review (both academic and industry literature). It should outline what we already know about this topic, including from both academic and industry perspectives. You should use this section to identify key themes (and gaps, if relevant) in previous research\/knowledge.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Methodology<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(~500-600 words)<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Outline how you approached your research question (i.e. how did you go about researching this question? What method\/s did you use?) You should include details of any sampling strategies for collecting materials, and outline where your research materials (for example, industry reports) were gathered from. Try and be as specific as you can. Discussion of methods is always in the past tense.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Remember that this is a desktop research project, so some research methods (e.g. interviews) are off-limits. However, there are a range of other approaches (e.g. content analysis, textual analysis) that can be productively used. You might, for example, analyse and evaluate new marketing strategies used in integrated marketing campaigns, using specific campaigns as case studies. Or you might trace how a particular industry issue is covered by industry or mainstream media to show how understandings of, and discourses about, industry practices have changed over time.<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Use the Methodology section to explain how you did your research, and why you did it the way you did<\/strong>.<\/li>\n<li style=\"cursor: auto; color: inherit;\">If you are adopting a case study approach, explain your choice of case studies (How\/why did you choose your cases? How exactly did you gather your data about these cases?)<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Findings<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(~2000 words)<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">This is the section in which you present the findings of your research. Findings should comprise at least one third of the total word count of your project.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Your findings are what provide the \u2018answer\u2019 to your research question, so you should present your material in the way that best does this. It can help, for example, to use sub-headings to identify key themes or points of focus.<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Conclusion<\/strong><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>(~300 words)<\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Your conclusion should summarise your \u2018answer\u2019 to your research question: what did your research find and why is this significant or useful? What have you contributed to understanding and knowledge about your industry problem?<\/li>\n<li style=\"cursor: auto; color: inherit;\">Discuss the limitations of your project: what worked? What didn\u2019t? What couldn\u2019t you find out? What might further research reveal?<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Recommendations<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong>(~100 words)<strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/strong><\/p>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">This section should include one or both of two types of recommendations:\n<ul style=\"margin-right: 0px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\">Recommendations for industry practice based on the findings of your report.<\/li>\n<li style=\"cursor: auto; color: inherit;\">Suggestions for future research: how might other researchers push this research question forward? What other approaches might they take? (i.e. What else would you do if you had more resources\/time\/different methods at your disposal?)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Reference List<\/strong><\/p>\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Appendices<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong>(if needed)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Final Report presents the results of your independent research project. Your research project&nbsp;must be based on an&nbsp;industry-relevant research question, and should be presented in a professional format appropriate to the media industry sector under investigation. The research question should be clearly identified (on the title page and\/or at the start of the report), and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1121],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/21269"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=21269"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/21269\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=21269"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=21269"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=21269"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=21269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}