{"id":20938,"date":"2023-05-27T16:39:58","date_gmt":"2023-05-27T16:39:58","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/4-2-final-project-milestone-two-smart-goals-creative-strategy-statement-and-creative-brief\/"},"modified":"2023-05-27T16:39:58","modified_gmt":"2023-05-27T16:39:58","slug":"4-2-final-project-milestone-two-smart-goals-creative-strategy-statement-and-creative-brief","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/4-2-final-project-milestone-two-smart-goals-creative-strategy-statement-and-creative-brief\/","title":{"rendered":"4-2 Final Project Milestone Two: SMART Goals, Creative Strategy Statement, and Creative Brief"},"content":{"rendered":"

Overview<\/h2>\n

For the final project, you will develop an integrated marketing communications plan based on the <\/span>SNHU Pet Supply case study<\/a><\/span>. You will convey how you will create a cohesive marketing message and how you will communicate that message across three to five marketing channels as well as your strategy for communicating the message internally. Your integrated marketing campaign will also include strategies and tactics for marketing, and you will discuss what key performance indicators (KPIs) will be helpful to measure the success of your campaign.<\/p>\n

Prompt<\/h2>\n

For this milestone, you will work on the SMART goals component of the Background and Analysis section of the project, as well as the Creative Strategy Statement and Creative Brief section. You will be responsible for completing the <\/span>Milestone Two Worksheet<\/a><\/span>. Please note that the worksheet is just a tool to guide you as you begin generating ideas for your final project. In the final project, you will produce a cohesive integrated marketing plan that will be in <\/span>essay format.<\/span><\/p>\n

The following <\/span>critical elements <\/span><\/span>must be addressed in the worksheet that you will submit for this milestone:<\/p>\n

    \n
  1. Background and Analysis<\/span><\/li>\n
      \n
    1. Create integrated marketing campaign <\/span>SMART goals <\/span><\/span>that build on information presented in the target market analysis and align to strategic plans.<\/li>\n<\/ol>\n
    2. Creative Strategy Statement and Creative Brief<\/span>\n
        \n
      1. Develop the internally communicated <\/span>creative strategy statement <\/span><\/span>for informing the basis of the campaign\u2019s external message.<\/li>\n
      2. Develop a creative <\/span>brief <\/span><\/span>that communicates how the creative strategy statement will maximize marketing opportunities.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        What to Submit<\/h2>\n

        Your assignment must be submitted as the completed Milestone Two Worksheet. Remember that this worksheet is a tool to help you develop your ideas; you will need to write your ideas in <\/span>essay format<\/span> <\/span>for the final project.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Overview For the final project, you will develop an integrated marketing communications plan based on the SNHU Pet Supply case study. You will convey how you will create a cohesive marketing message and how you will communicate that message across three to five marketing channels as well as your strategy for communicating the message internally. Your […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/20938"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=20938"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/20938\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=20938"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=20938"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=20938"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=20938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}