{"id":20754,"date":"2023-05-24T14:03:13","date_gmt":"2023-05-24T14:03:13","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-management-individual-project-mmip-discover-marketing-management-assignment-instructions\/"},"modified":"2023-05-24T14:03:13","modified_gmt":"2023-05-24T14:03:13","slug":"marketing-management-individual-project-mmip-discover-marketing-management-assignment-instructions","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-management-individual-project-mmip-discover-marketing-management-assignment-instructions\/","title":{"rendered":"MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): DISCOVER MARKETING MANAGEMENT ASSIGNMENT INSTRUCTIONS"},"content":{"rendered":"

INDUSTRY- FAST FOOD<\/span><\/p>\n

ORGANIZATION OF FOCUS- CHICK-FIL-A<\/span><\/p>\n

MAIN REFERENCE- Marshall, G. (2022). <\/span>Marketing management<\/i>.
\nMcGraw-Hill US Higher Ed USE.<\/span><\/p>\n

Questions<\/span><\/b><\/p>\n

Q1.<\/span><\/b> Provide a description of
\nthe product\/service and a brief history of the firm.<\/span><\/p>\n

Q2. <\/span><\/b>Explain the
\norganization\u2019s current or possible global marketing efforts. (Ch. 3)<\/span><\/p>\n

Q3. <\/span><\/b>Explain the
\norganization\u2019s mission. Provide its mission statement or create one if
\nnecessary. Please format this with quotation marks, italics, or bold print. (Ch
\n3)<\/span><\/p>\n

Q4. <\/span><\/b>Explain the
\norganization\u2019s competitive strategy. Chapter 3 provides the names of specific
\nstrategies. Select one of these specific strategies. (Ch.3)<\/span><\/p>\n

\n

Q5. <\/span><\/b>Conduct a SWOT
\n(strengths, weaknesses, opportunities, threats) analysis for the organization. Structure
\nthis with a heading for each of the four components. (Ch.3)<\/span><\/p>\n

<\/p>\n

PLEASE LIST QUESTIONS AND THEN PROCEED TO ANSWER-<\/p>\n

<\/p>\n

The entire
\ndocument (all five questions, combined, but not counting references) should be at
\nleast 600 words (12-point Times New Roman font, double spaced), and include a
\nseparate references page. All content must show direct application to the topic
\nand exclude definitions of terms and general explanations of generic marketing
\ntopics. The assignment should be submitted as a Microsoft Word document.<\/span><\/p>\n

When completing an assignment for a given
\nmodule, the student will assume the role of marketing manager for the selected
\norganization. All student responses must be based on research. View the entire
\ncourse textbook (all chapters) as a resource for the assignment, meaning it may
\nbe necessary to locate assignment-related material in chapters other than those
\ncorresponding with the module in which the assignment is located. While the
\neffort has been made to ensure that all material necessary for assignment completion
\nis found in the textbook, contact the instructor immediately if information
\nneeded to complete the assignment cannot be located in the textbook. The
\ninstructor will then provide instructions on locating the required material. Quotes
\nmust be minimized and long quotes (40 words or more) avoided. Outside sources that
\ncan be cited include scholarly marketing journals (Journal of Marketing,
\nJournal of Marketing Research, etc.), practitioner publications (Wall Street
\nJournal, Ad Age, etc.), and the course textbook. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

INDUSTRY- FAST FOOD ORGANIZATION OF FOCUS- CHICK-FIL-A MAIN REFERENCE- Marshall, G. (2022). Marketing management. McGraw-Hill US Higher Ed USE. Questions Q1. Provide a description of the product\/service and a brief history of the firm. Q2. Explain the organization\u2019s current or possible global marketing efforts. (Ch. 3) Q3. Explain the organization\u2019s mission. Provide its mission statement or create […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/20754"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=20754"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/20754\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=20754"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=20754"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=20754"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=20754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}