{"id":20108,"date":"2023-05-17T22:12:47","date_gmt":"2023-05-17T22:12:47","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/mktcb-574-marketing-social-mobile-and-analytics-competency-2-reflection-competency-2-reflection\/"},"modified":"2023-05-17T22:12:47","modified_gmt":"2023-05-17T22:12:47","slug":"mktcb-574-marketing-social-mobile-and-analytics-competency-2-reflection-competency-2-reflection","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/mktcb-574-marketing-social-mobile-and-analytics-competency-2-reflection-competency-2-reflection\/","title":{"rendered":"MKTCB\/574: Marketing: Social, Mobile, And Analytics Competency 2 &#8211; Reflection Competency 2 &#8211; Reflection"},"content":{"rendered":"<h5 style=\"font-weight: bold; font-size: 1.5em; line-height: inherit; cursor: auto;\"><span style=\"line-height: inherit; cursor: auto; color: inherit;\">Reflection<\/span><\/h5>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\">This reflection activity is comprised of three sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.<\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">Market Data<\/span><\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">Consider<\/span> a segment of the fast food industry such as pizza (Domino\u2019s, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following:<\/p>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">What type of market data can these companies collect?&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">How might this data be used in a marketing planning?<\/li>\n<\/ul>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">Brand Equity<\/span><\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">Consider<\/span> a product you are familiar with. Analyze its brand equity in the following areas:<\/p>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Brand awareness<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Brand loyalty&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Perceived quality&nbsp;<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Brand associations<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">Brand assets&nbsp;<\/li>\n<\/ul>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">Ethical and Legal Considerations in Social Media Marketing<\/span><\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">Find <\/span>a current news article in which ethical or legal concerns have been raised regarding social media marketing.&nbsp;<\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><br style=\"line-height: inherit; cursor: auto; color: inherit;\"><\/p>\n<p style=\"line-height: inherit; cursor: auto; color: inherit;\"><span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">Describe<\/span> and <span style=\"font-weight: 700; line-height: inherit; cursor: auto; color: inherit;\">analyze<\/span> the issue and the impact it may have on current and future marketing strategies. Consider the following questions:<\/p>\n<ul style=\"padding: 0px 3rem 0px 1.5rem; line-height: inherit; cursor: auto; color: inherit;\">\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">What impact might the issue have on children who use social media?<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">How does social media meet legal requirements for data sharing?<\/li>\n<li style=\"padding: 0px 0px 0px 1.5em; line-height: inherit; cursor: auto; color: inherit;\">How does social media police ethical and legal issues?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Reflection This reflection activity is comprised of three sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts. Market Data Consider a segment of the fast food industry such as pizza (Domino\u2019s, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on. To ground your thinking, list the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/20108"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=20108"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/20108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=20108"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=20108"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=20108"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=20108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}