{"id":19732,"date":"2023-05-13T21:27:38","date_gmt":"2023-05-13T21:27:38","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/the-book-review-on-the-new-rules-of-marketing-an-pr-by-david-scott-8th-edition\/"},"modified":"2023-05-13T21:27:38","modified_gmt":"2023-05-13T21:27:38","slug":"the-book-review-on-the-new-rules-of-marketing-an-pr-by-david-scott-8th-edition","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/the-book-review-on-the-new-rules-of-marketing-an-pr-by-david-scott-8th-edition\/","title":{"rendered":"The Book Review on &#8216;The New Rules of Marketing an PR&#8217;: by David Scott 8th edition"},"content":{"rendered":"<div style=\"font-size: 16px; cursor: auto; color: inherit;\">\n<div style=\"padding: 24px; cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\">\n<p style=\"margin: 12px 0px; cursor: auto; color: inherit;\">\n<ul>\n<li><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">single space, blo<\/span><span style=\"cursor: auto; color: inherit;\">ck format, justified margins, 10<\/span><span style=\"cursor: auto; color: inherit;\">&#8211;<\/span><span style=\"cursor: auto; color: inherit;\">point font<\/span><\/li>\n<li><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">APA bibliographic citation of the work as your<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">\u2018title\u2019<\/span><\/li>\n<li><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">Your name, course, section number and date at the upper<\/span><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">right<\/span><\/li>\n<li><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><span style=\"cursor: auto; color: inherit;\">Use the bold subheadings below to segment your narrative<\/span><\/li>\n<\/ul>\n<ul style=\"margin-right: 0px; margin-bottom: 6px; margin-left: 25px; cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">4 pages, 10pt font, Times New Roman, single-spaced, justified margins, bold subheadings<\/strong><\/span><\/li>\n<\/ul>\n<div style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\"><br \/><\/strong><\/div>\n<div style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Here is the outline:&nbsp;<\/strong><\/div>\n<div style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Part 1: Thesis<\/strong><\/div>\n<div style=\"cursor: auto; color: inherit;\">Identify the central lesson the author is trying to teach in one strong paragraph. (Hint: Read the \u201cIntroduction\u201d chapter.)<\/div>\n<div style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Part 2: Chapter Summaries<\/strong><\/div>\n<div style=\"cursor: auto; color: inherit;\">Select<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><u style=\"cursor: auto; color: inherit;\">7 chapters<\/u><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>from<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><em style=\"cursor: auto; color: inherit;\">The New Rules of Marketing &amp; PR<\/em><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span>to read and summarize. This should be an in-depth summary demonstrating command of the entire breadth of the book.<\/div>\n<div style=\"cursor: auto; color: inherit;\"><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">Part 3: Conclusion<\/strong><\/div>\n<div style=\"cursor: auto; color: inherit;\">Which of the 7 chapters you summarized is the<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><strong style=\"font-weight: bold; cursor: auto; color: inherit;\">one<span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/strong>that serves as the benchmark for you personally as a marketing strategist and why? Explain in detail.<\/div>\n<\/div>\n<\/div>\n<div style=\"margin-bottom: 10px; cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<\/div>\n<div style=\"padding-top: 24px; cursor: auto; color: inherit;\" data-asset-type=\"Assignment\" data-asset-id=\"518330\" data-course-id=\"83866\">\n<div style=\"cursor: auto; color: inherit;\"><\/div>\n<div style=\"cursor: auto; color: inherit;\" aria-label=\"Module Navigation\">\n<div style=\"padding-top: 12px; cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\" data-html-tooltip-title=\"<i class='icon-assignment'><\/i> Want More Value? Watch This! Chapter 16: Supply Chain: How Domino&amp;#x27;s gets Pizza to Plate&#8221; data-tooltip=&#8221;right&#8221;><a style=\"padding: 8px 14px; font-size: 1rem; line-height: 18px; cursor: auto;\" aria-label=\"Previous Module Item\" aria-describedby=\"msf0-previous-desc\"><i style=\"line-height: 1; cursor: auto; color: inherit;\"><\/i>Previous<\/a><\/span><span style=\"cursor: auto; color: inherit;\" data-html-tooltip-title=\"<i class='icon-discussion'><\/i> Week 6 Post- How Much Are You Worth?&#8221; data-tooltip=&#8221;left&#8221;><a style=\"padding: 8px 14px; font-size: 1rem; line-height: 18px; cursor: auto;\" aria-label=\"Next Module Item\" aria-describedby=\"msf0-next-desc\">Next<i style=\"line-height: 1; cursor: auto; color: inherit;\"><\/i><\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 24px; font-size: 16px; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;single space, block format, justified margins, 10&#8211;point font &nbsp;APA bibliographic citation of the work as your&nbsp;\u2018title\u2019 &nbsp;Your name, course, section number and date at the upper&nbsp;right &nbsp;Use the bold subheadings below to segment your narrative 4 pages, 10pt font, Times New Roman, single-spaced, justified margins, bold subheadings Here is the outline:&nbsp; Part 1: Thesis Identify [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/19732"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=19732"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/19732\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=19732"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=19732"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=19732"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=19732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}