{"id":19624,"date":"2023-05-12T19:13:17","date_gmt":"2023-05-12T19:13:17","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/create-and-deliver-communication-messages-informed-by-the-application-of-storytelling-concepts-analyze-how-stories-are-used-to-meet-various-communication-goals-evaluate-cultural-representation-in-vari\/"},"modified":"2023-05-12T19:13:17","modified_gmt":"2023-05-12T19:13:17","slug":"create-and-deliver-communication-messages-informed-by-the-application-of-storytelling-concepts-analyze-how-stories-are-used-to-meet-various-communication-goals-evaluate-cultural-representation-in-vari","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/create-and-deliver-communication-messages-informed-by-the-application-of-storytelling-concepts-analyze-how-stories-are-used-to-meet-various-communication-goals-evaluate-cultural-representation-in-vari\/","title":{"rendered":"Create and deliver communication messages informed by the application of storytelling concepts Analyze how stories are used to meet various communication goals Evaluate cultural representation in various forms of communication messages"},"content":{"rendered":"<p style=\"margin-left: 0.5in; cursor: auto; color: inherit;\">&nbsp;<\/p>\n<p style=\"margin-top: 0in; cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">You are a communications consultant being asked to create a<br \/>\nstoryboard presentation for a campaign sponsored by an organization looking to<br \/>\nengage their audience in some way.<\/span><\/p>\n<p style=\"margin-top: 0in; cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">The details for each scenario are vague to allow you to add your<br \/>\nown details if you would like, but you cannot revise or remove what is already<br \/>\nlisted in the scenario.<\/span><\/p>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">A for-profit organization that manufactures furniture wants to<br \/>\n     increase the sales of its new line of tables. The tables can extend in<br \/>\n     multiple directions to accommodate up to 20 people.<\/span><\/li>\n<\/ul>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Create a storyboard that details your vision for how you<br \/>\nplan to tell the story that will convey your message. Use the storytelling<br \/>\nprinciples you\u2019ve learned throughout this course to structure your presentation<br \/>\nin an engaging, persuasive way that will captivate your audience\u2019s attention.<br \/>\nWhile you don\u2019t have to follow the order of information outlined in these<br \/>\ninstructions, you do need to incorporate all of these items into your<br \/>\npresentation or speaker notes:<\/span><\/p>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Target Audience and Story Message Overview:<\/span><\/b><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">&nbsp;Provide an overview of the&nbsp;<b style=\"cursor: auto; color: inherit;\">story<br \/>\n     message<\/b>&nbsp;(what it is, why it\u2019s important, etc.) and an overview of<br \/>\n     the&nbsp;<b style=\"cursor: auto; color: inherit;\">target audience<\/b>&nbsp;you\u2019re looking to reach.<\/span><\/li>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Identify the&nbsp;<b style=\"cursor: auto; color: inherit;\">communication goal<\/b>&nbsp;of<br \/>\n      your story and the story\u2019s<b style=\"cursor: auto; color: inherit;\">&nbsp;overarching message<\/b>.<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Describe the target audience<\/span><\/b><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">&nbsp;for the story (its demographic, geographic,<br \/>\n      and psychographic details) and the&nbsp;<b style=\"cursor: auto; color: inherit;\">data sources<\/b>&nbsp;you used<br \/>\n      to research your target audience.<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Justify how your story relates to the&nbsp;<b style=\"cursor: auto; color: inherit;\">cultural<br \/>\n      experiences<\/b>&nbsp;of the audience and how your message could influence<br \/>\n      these experiences.<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Explain why this story will&nbsp;<b style=\"cursor: auto; color: inherit;\">grab the<br \/>\n      audience\u2019s attention<\/b>.<\/span><\/li>\n<\/ul>\n<\/ul>\n<p style=\"margin-left: 0.5in; cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Story Outline: Outline the story<\/span><\/b><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">&nbsp;you will be telling to convey your message.<\/span><\/li>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Identify how you intend to present your story in<br \/>\n      terms of&nbsp;<b style=\"cursor: auto; color: inherit;\">delivery<\/b>&nbsp;and&nbsp;<b style=\"cursor: auto; color: inherit;\">style<\/b>, including the<br \/>\n      following:<\/span><\/li>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Its genre (fiction, nonfiction, or a<br \/>\n       combination)<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Its style (documentary, animation, etc.)<\/span><\/li>\n<\/ul>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Develop&nbsp;<b style=\"cursor: auto; color: inherit;\">key narrative elements<\/b>&nbsp;and<br \/>\n      story structure, including the following:<\/span><\/li>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Characterization (for primary and main<br \/>\n       characters)<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">The story \u201cworld\u201d (its location, time period,<br \/>\n       environment, cultural attributes, etc.)<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Important plot points with a story arc,<br \/>\n       including an opening scene (to grab attention), inciting incident,<br \/>\n       rising action, climax, falling action (denouement), and ending.<\/span><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Channels, Cultural Representation, and Story<br \/>\n     Effectiveness Analysis:<\/span><\/b><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\"><\/span><\/li>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Channels:<\/span><\/b><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">&nbsp;Analyze how your story will be shared with your audience.<\/span><\/li>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Define what&nbsp;<b style=\"cursor: auto; color: inherit;\">channels<\/b>&nbsp;you\u2019re<br \/>\n       planning to use to distribute your communication message.<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Construct a rationale for why these channels<br \/>\n       are&nbsp;<b style=\"cursor: auto; color: inherit;\">most appropriate<\/b>&nbsp;for reaching your audience.<\/span><\/li>\n<\/ul>\n<li style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Cultural Representation:<\/span><\/b><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">&nbsp;Analyze how your story will likely be<br \/>\n      interpreted based on the audience\u2019s culture.<\/span><\/li>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Describe how your audience could&nbsp;<b style=\"cursor: auto; color: inherit;\">interpret<br \/>\n       your message<\/b>&nbsp;based on its portrayal in the story. Focus on<br \/>\n       how&nbsp;<b style=\"cursor: auto; color: inherit;\">audience culture<\/b>&nbsp;can affect how your message is<br \/>\n       interpreted.<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Identify any potential areas for&nbsp;<b style=\"cursor: auto; color: inherit;\">cultural<br \/>\n       misrepresentation<\/b>&nbsp;or bias in your story. Be sure to identify<br \/>\n       what&nbsp;<b style=\"cursor: auto; color: inherit;\">personal bias<\/b>&nbsp;(either positive or negative) you<br \/>\n       encountered during the creation of your story.<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Provide recommendations for&nbsp;<b style=\"cursor: auto; color: inherit;\">reducing or<br \/>\n       eliminating bias and cultural misrepresentation<\/b>&nbsp;in your story\u2019s<br \/>\n       portrayal. Explain your rationale as to why these recommendations will<br \/>\n       reduce or eliminate bias.<\/span><\/li>\n<\/ul>\n<li style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Story Effectiveness:<\/span><\/b><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">&nbsp;Analyze how well the story communicates<br \/>\n      your message. Include the following information as part of your analysis:<\/span><\/li>\n<ul style=\"cursor: auto; color: inherit;\">\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Evaluate how your story aligns with the best<br \/>\n       practices of one or more&nbsp;<b style=\"cursor: auto; color: inherit;\">communication theories<\/b>.<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Compare and contrast the&nbsp;<b style=\"cursor: auto; color: inherit;\">strengths and<br \/>\n       limitations<\/b>&nbsp;of conveying your message using a story.<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Emphasize the&nbsp;<b style=\"cursor: auto; color: inherit;\">call to action<\/b>. As a<br \/>\n       result of receiving your message, what should your audience understand<br \/>\n       or do in order to achieve the communication goal?<\/span><\/li>\n<li style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Analyze the&nbsp;<b style=\"cursor: auto; color: inherit;\">persuasive strategies<\/b>&nbsp;you<br \/>\n       incorporated into your story (for example, pathos, logos, and ethos<br \/>\n       appeals; anecdote; conversational language; levity and humor; or<br \/>\n       contrast) and your rationale for doing so.<\/span><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><b style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Part 2: Presentation<br \/>\nSpeaker Notes<\/span><\/b><\/p>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Write speaker notes for each presentation slide so that<br \/>\nyour instructor can understand all of your points in greater detail. While your<br \/>\npresentation slides should be high-level and only highlight major talking<br \/>\npoints, your speaker notes should get into specifics.<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<h2 style=\"cursor: auto;\"><span style=\"cursor: auto; color: inherit;\">What to Submit<\/span><\/h2>\n<p style=\"margin-top: 0in; cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">To complete this project, you must submit the following:<\/span><\/p>\n<p style=\"margin-top: 0in; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Storyboard Presentation<\/span><\/strong><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><br \/>\nSubmit a presentation outlining your storyboard. On each slide, include a basic<br \/>\noutline of what will be discussed. You may use the template provided in the<br \/>\n\u201cSupporting Materials\u201d section to submit this portion of the project, or you<br \/>\nmay create your own presentation using PowerPoint, Google Slides, or other<br \/>\npresentation software.<\/span><\/p>\n<p style=\"margin-top: 0in; cursor: auto; color: inherit;\"><strong style=\"cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">Speaker Notes<\/span><\/strong><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\"><br style=\"cursor: auto; color: inherit;\"><br \/>\nSubmit speaker notes for each slide of your presentation. These slides will be<br \/>\ngraded as part of your presentation. List each slide in your notes, and for<br \/>\neach slide, provide extensive details beyond what is outlined on the actual<br \/>\nslides. You may use the template provided in the \u201cSupporting Materials\u201d section<br \/>\nto submit this portion of the project, or you may create your own speaker notes<br \/>\nusing Microsoft Word.<\/span><\/p>\n<p style=\"margin-top: 0in; cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\"><br \/><\/span><\/p>\n<p style=\"margin-top: 0in; cursor: auto; color: inherit;\"><span style=\"font-size: 13.5pt; cursor: auto; color: inherit;\">It&#8217;s possible I may need a PowerPoint completed as well.<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\"><span style=\"cursor: auto; color: inherit;\">&nbsp;<\/span><\/p>\n<p style=\"cursor: auto; color: inherit;\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; You are a communications consultant being asked to create a storyboard presentation for a campaign sponsored by an organization looking to engage their audience in some way. The details for each scenario are vague to allow you to add your own details if you would like, but you cannot revise or remove what is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1121],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/19624"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=19624"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/19624\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=19624"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=19624"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=19624"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=19624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}