Chosen Organisation: Hasbro \u2013 Play-Doh<\/p>\n
Assignment Aim:<\/p>\n
\u2022 <\/span><\/span><\/span>Propose a new<\/span> PRODUCT<\/span> IDEA<\/u><\/b>. <\/span><\/p>\n \u2022 <\/span><\/span><\/span>Explain your rationale. <\/b><\/span><\/p>\n \u2022 <\/span><\/span><\/span>Your rationale explains what you \u2022 <\/span><\/span><\/span>You need to show a Competitive advantage <\/span>which means <\/p>\n <\/p>\n Overview:<\/p>\n For your assignment, You must present your Powerpoint 12 <\/p>\n 1. <\/span>First, 2. <\/span>Second, 3. <\/span>Next, 4. <\/span>Finally, <\/p>\n Your 12 x slide presentation should include the following Outline stages:<\/p>\n <\/span>Page 1 \u2013 <\/span>Page 2 \u2013 <\/span>Page 3 \u2013 <\/span>Page 4 \u2013 <\/span>Page 5 \u2013 <\/span>Page 6 \u2013 <\/span>Page 7 \u2013 <\/span>Page 8 \u2013 <\/span>Page 9 \u2013 <\/span>Page 10 \u2013 <\/span>Page 11 \u2013 <\/span>Page 12 \u2013 15. <\/span>Reference 18. <\/span>Presentation <\/span>Ensure your \u2022 <\/span>Use formal \u2022 <\/span>Logical \u2022 <\/span>Incorporate \u2022 <\/span> Harvard Chosen Organisation: Hasbro \u2013 Play-Doh Assignment Aim: \u2022 Propose a new PRODUCT IDEA. \u2022 Explain your rationale. \u2022 Your rationale explains what you think you would need to do with the organisations\u2019 product portfolio for overcoming organisational challenges. \u2022 You need to show a Competitive advantage which means you need to know your competitors! […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[726],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/19581"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=19581"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/19581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=19581"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=19581"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=19581"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=19581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthink you would need to do with the organisations\u2019 product portfolio for
\novercoming organisational challenges.<\/span><\/p>\n
\nyou need to know your
\ncompetitors!<\/span><\/span><\/p>\n
\nslides.<\/p>\n
\nidentify stakeholders of your chosen business organisation (Hasbro- Play-Doh). <\/p>\n
\nanalyse current customer segmentations considering changing needs\/wants and
\ndesires. <\/p>\n
\nanalyse competitors considering marketing mix elements in order to identify
\nproduct differentiation and marketing opportunities<\/p>\n
\nidentify the current product portfolio for ensuring a new product fit. Present
\nyour recommendation for a final new Product idea.<\/p>\n
\nsections:<\/p>\n
\nGive an overview of the organisation<\/p>\n
\nuse a theoretical \u2018stakeholder\u2019 model to explain the key players <\/p>\n
\nclearly identify and analyse the influence of key players (stakeholders) on the
\nmarketing planning process <\/p>\n
\nusing appropriate classifications, define key customer segmentation and
\nhighlight any growth trends in customer needs, wants and desires<\/p>\n
\nuse appropriate theory to analyse the Marketing Mix (Product, price, product,
\npromotion et al) and show this in comparison to competitors<\/p>\n
\nbased on your analysis, identify key Strengths and Weaknesses of the
\norganisation <\/p>\n
\nfrom these strengths and weaknesses identify Product opportunities <\/p>\n
\nexplain the organisations current Product portfolio using an appropriate
\ntheoretical model such as Product Lifecycle, BCG Matrix<\/p>\n
\nhighlight product opportunities using an appropriate theoretical model such as
\nAnsoff<\/p>\n
\nFrom your analysis and identification for product opportunities, create your
\nrecommendations for new product ideas. <\/p>\n
\nPropose your final bright idea for your Product proposal<\/p>\n
\nWrap up your interview with a stand-out memorable message or slogan for your
\nnew product idea. <\/p>\n
\npage \u2013 Harvard References<\/p>\n
\n– visually appealing, contains written detail and audio coherent <\/span><\/p>\n
\nPresentation is: <\/p>\n
\nacademic style of writing<\/p>\n
\nflow <\/p>\n
\ndata, diagrams and graphics with labels <\/p>\n
\nReference system used correctly, throughout. <\/p>\n","protected":false},"excerpt":{"rendered":"