{"id":1890,"date":"2023-02-17T18:39:37","date_gmt":"2023-02-17T18:39:37","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/mariam_markting2\/"},"modified":"2023-02-18T10:46:12","modified_gmt":"2023-02-18T10:46:12","slug":"mariam_markting","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/mariam_markting\/","title":{"rendered":"Mariam_markting"},"content":{"rendered":"
\n Learning Goal: <\/b>I’m working on a marketing case study and need support to help me learn.<\/p>\n

Critical Thinking<\/span><\/strong><\/strong>Max Marks-15<\/span><\/strong><\/p>\n

<\/strong><\/p>\n

Reading<\/span><\/strong> required<\/span><\/strong>: <\/span><\/strong>– <\/span><\/strong>R<\/span><\/span>ead <\/span>Chapter 1<\/span><\/strong>0<\/span><\/strong>, <\/span><\/strong>11, 15 and 17<\/span><\/strong>carefully and then answer<\/span><\/span>the following questions <\/span>based on<\/span><\/span>your understanding.<\/span><\/span><\/span><\/span><\/p>\n

1. Grocery chains such as Abdullah Al-Othaim Markets track consumers\u00e2\u20ac\u2122 purchasing habits through store loyalty cards<\/span><\/span> like <\/span>Iktisab<\/span><\/span>. These cards collect purchasing data and build consumer profiles. How can grocers<\/span><\/span> like<\/span><\/span> Abdullah Al-<\/span><\/span>Othaim<\/span><\/span> Markets use these data to create value for the firm and consumers?<\/span><\/span>C<\/span><\/strong>hapter-1<\/span><\/strong>0<\/span><\/strong>. <\/span>(4<\/span><\/em> Marks) (Minimum 15<\/span><\/em>0 words)<\/span><\/em><\/span><\/span><\/span><\/p>\n

2. Identify a specific brand<\/span><\/span> of your choice from the local market<\/span><\/span>that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?<\/span><\/span>Critically examine based on the concepts discussed in Chapter-11<\/span><\/span>. <\/span>Ch<\/span><\/strong>apter<\/span><\/strong>–<\/span><\/strong>11<\/span><\/strong> (<\/span><\/span>4<\/span><\/em> Marks) (Minimum 150 words)<\/span><\/em><\/span><\/span><\/p>\n

3. Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufactu<\/span><\/span>rer, a retailer, and a consu<\/span><\/span>mer and why? <\/span>Explain based on the concepts discussed in Chapter-15<\/span><\/span>. <\/span>Chapter-<\/span><\/strong>15<\/span><\/strong> (<\/span><\/span>3<\/span><\/em> Marks) (Minimum 150 words)<\/span><\/em><\/span><\/span><\/span><\/p>\n

4. Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this <\/span>viewpoint<\/span><\/span>? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers<\/span><\/span> based on the concepts discussed in Chapter-17<\/span><\/span>.<\/span><\/span>Chapter-17<\/span><\/strong> (<\/span><\/span>4<\/span><\/em> Marks) (Minimum 150 words)<\/span><\/em><\/span><\/span><\/p>\n

Important Note<\/span><\/strong>s<\/span><\/strong>: –<\/span><\/strong><\/p>\n

\u00e2\u20ac\u00a2 For each question, you need to answer not in less than 150 Words.<\/span><\/span><\/span><\/p>\n

\u00e2\u20ac\u00a2 Support your <\/span>answers<\/span><\/span> with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles<\/span><\/span> <\/strong>etc.<\/span><\/span><\/strong><\/span><\/span><\/p>\n

\u00e2\u20ac\u00a2 Use APA style for writing references.<\/span><\/span><\/span><\/p>\n

Good Luck<\/span><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learning Goal: I’m working on a marketing case study and need support to help me learn. Critical ThinkingMax Marks-15 Reading required: – Read Chapter 10, 11, 15 and 17carefully and then answerthe following questions based onyour understanding. 1. Grocery chains such as Abdullah Al-Othaim Markets track consumers\u00e2\u20ac\u2122 purchasing habits through store loyalty cards like Iktisab. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/1890"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=1890"}],"version-history":[{"count":1,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/1890\/revisions"}],"predecessor-version":[{"id":2528,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/1890\/revisions\/2528"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=1890"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=1890"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=1890"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=1890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}