{"id":18791,"date":"2023-05-06T18:43:12","date_gmt":"2023-05-06T18:43:12","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/select-one-retailer-brand-justify-your-arguments-in-relation-to-the-five-requirements-by-using-relevant-theoretical-frameworks-that-have-been-discussed-in-the-lectures\/"},"modified":"2023-05-06T18:43:12","modified_gmt":"2023-05-06T18:43:12","slug":"select-one-retailer-brand-justify-your-arguments-in-relation-to-the-five-requirements-by-using-relevant-theoretical-frameworks-that-have-been-discussed-in-the-lectures","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/select-one-retailer-brand-justify-your-arguments-in-relation-to-the-five-requirements-by-using-relevant-theoretical-frameworks-that-have-been-discussed-in-the-lectures\/","title":{"rendered":"Select one retailer brand, justify your arguments in relation to the FIVE requirements by using relevant theoretical frameworks that have been discussed in the lectures"},"content":{"rendered":"
Assignment title: Select one retailer brand, justify your arguments in relation to the FIVE requirements by using relevant theoretical frameworks that have been discussed in the lectures
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Precisely introduce<\/span> <\/span><\/span>the brand of your choice, describe the background of<\/span><\/span>the brand, such as its history and recent developments.<\/span> <\/span><\/span>Please explain why<\/span> you choose this brand.<\/span>
<\/div>\n
<\/span>2.<\/span> <\/span><\/span>Use<\/span> <\/span><\/span>SWOT<\/span> <\/span><\/span>model and<\/span> <\/span><\/span>PESTLE<\/span> <\/span><\/span>analysis to evaluate its<\/span> <\/span><\/span>STP<\/span>.<\/span><\/span><\/div>\n
<\/span>3.<\/span> <\/span><\/span>Critically evaluate<\/span> <\/span><\/span>how the developed marketing mix impacts the consumer<\/span> decision-making process.<\/span><\/span><\/div>\n
<\/span>4.<\/span> <\/span><\/span>Briefly discuss<\/span> <\/span><\/span>the function of power and dependence between the brand and<\/span> its upstream or downstream companies in supply chain management by<\/span> comparing its strengths and shortcomings in the practice.<\/span><\/span><\/div>\n
<\/span>5.<\/span> <\/span><\/span>Based on your research, creatively<\/span> <\/span><\/span>make<\/span> <\/span><\/span>recommendations<\/span> <\/span><\/span>for the chosen<\/span> brand. For example, how can it improve in the future<\/span>
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————<\/span><\/span><\/div>\n

<\/p>\n


<\/span><\/div>\n
1.<\/span> <\/span><\/span>Introduction \u2013 in this section, you include information from relevant industry,<\/span><\/span>client company related secondary sources, and relevant academic literature<\/span>
<\/div>\n
<\/span>2.<\/span> <\/span><\/span>STP \u2013 Discuss the segmentation, targeting, and position strategy<\/span><\/span><\/div>\n
<\/span>3.<\/span> <\/span><\/span>Marketing mix \u2013 Evaluate its effectiveness<\/span><\/span>\u2013<\/span> <\/span><\/span>Discuss the power and dependence dynamic in the brand channel<\/span>. You can look at either its upstream partners, or its downstream<\/span> partners. You can also look at both.<\/span><\/span>\u2013<\/span> <\/span><\/span>Provide suggestion<\/span><\/span>\u2022<\/span> <\/span><\/span>Your recommendations have been derived from your analysis<\/span> above.<\/span><\/span>\u2022<\/span> <\/span><\/span>You may have several recommendations to your client.<\/span><\/span><\/div>\n
<\/span>4.<\/span> <\/span><\/span>Summary<\/span><\/span><\/div>\n
<\/span>5.<\/span> <\/span><\/span>References <\/span>
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DO NOT USE Wikipedia<\/span>
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The word count includes EVERYTHING (i.e., all text in the main body of the assignment<\/span> including summaries, subtitles, contents pages, tables, supportive material<\/span> whether in footnotes or in-text references) except the main title, reference list<\/span> and\/or bibliography and any appendices.<\/span>
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These are the lecture titles from the class:<\/span><\/div>\n

Marketing environment<\/span> <\/span><\/p>\n

Marketing strategy <\/span><\/p>\n
Market segmentation, targeting and positioning<\/span><\/p>\n
 <\/span>Product strategies<\/span> <\/span><\/div>\n
Pricing<\/span> <\/span><\/div>\n
Global marketing<\/span> <\/span><\/div>\n
Marketing communications<\/span><\/div>\n
 <\/span>B2B marketing<\/span> <\/span><\/div>\n
Distribution strategies<\/span><\/div>\n

<\/span><\/div>\n
I have also put a file of the marking criteria<\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Assignment title: Select one retailer brand, justify your arguments in relation to the FIVE requirements by using relevant theoretical frameworks that have been discussed in the lectures Precisely introduce the brand of your choice, describe the background ofthe brand, such as its history and recent developments. Please explain why you choose this brand. 2. Use SWOT model and PESTLE analysis to evaluate its STP. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/18791"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=18791"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/18791\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=18791"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=18791"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=18791"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=18791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}