{"id":18388,"date":"2023-05-02T22:09:05","date_gmt":"2023-05-02T22:09:05","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/select-one-company-for-which-you-would-like-to-work-or-see-yourself-working-in-your-future-you-will-do-a-deep-dive-into-this-company-for-your-essay-containing-five-paragraphs\/"},"modified":"2023-05-02T22:09:05","modified_gmt":"2023-05-02T22:09:05","slug":"select-one-company-for-which-you-would-like-to-work-or-see-yourself-working-in-your-future-you-will-do-a-deep-dive-into-this-company-for-your-essay-containing-five-paragraphs","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/select-one-company-for-which-you-would-like-to-work-or-see-yourself-working-in-your-future-you-will-do-a-deep-dive-into-this-company-for-your-essay-containing-five-paragraphs\/","title":{"rendered":"Select one company for which you would like to work (or see yourself working) in your future. You will do a deep dive into this company for your essay containing five paragraphs."},"content":{"rendered":"

Part 1: <\/strong>Conduct the background research of the company by conducting business portfolio analysis using the BCG Matrix from Ch 2. You would have to collect some statistics about this company as well as list of the strategic business units. Which SBU would you like to work for, and why? Write at least one paragraph of description of your own analysis along with a table indicating which SBUs belong to the four grids of star, question mark, cash cow, and dog. This is your first paragraph (Suggested word count is 200-400 words). <\/span><\/p>\n


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Part 2: <\/strong>For the SBU you have chosen in Part 1, pick one brand within that SBU, and write<\/span> your own version of the positioning statement<\/strong> according to the format explained in Chapter 7. The template contains the three main points of Customer, Company Concept, and Competitive Advantages\/Points of Differentiation.<\/span>
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 Considering the mission and the purpose of this brand, what are <\/span>your ideas<\/u> for its continued growth\/expansion? You should use the product\/market expansion matrix from Ch 2 for inspiration. Are there any <\/span>suggestions<\/u> you can make for the Customer Value-driven Marketing Strategy or the Marketing Mix? Is there any evidence you can find that the brand is moving toward a certain direction, and what do you think that direction is? (At least one paragraph of approximately 200-400 words containing your original suggestions or evidence-supported changes is required)<\/span>
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f anyone’s essays demonstrate similarity scores higher than 40% then you will automatically receive a zero for this assignment.<\/strong><\/p>\n

–<\/strong>        <\/strong>Include at least 2 WSJ articles<\/u> about this brand\/company as references. You are welcome to add other research you conduct to support your reasoning. In-text citations along with the References list at the end are ideal, but adding the Works Cited at the end is acceptable. APA or MLA style, both accepted. <\/strong><\/p>\n

–        <\/span>Altogether the essay should contain five paragraphs, with each paragraph ranging at least<\/u> 200 words. You can write more for each paragraph if you wish, but the number of paragraphs must remain at 5. <\/strong><\/p>\n

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Part 1: Conduct the background research of the company by conducting business portfolio analysis using the BCG Matrix from Ch 2. You would have to collect some statistics about this company as well as list of the strategic business units. Which SBU would you like to work for, and why? Write at least one paragraph of […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/18388"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=18388"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/18388\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=18388"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=18388"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=18388"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=18388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}