{"id":18036,"date":"2023-04-30T17:58:10","date_gmt":"2023-04-30T17:58:10","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/management-at-sainsburys-are-looking-towards-international-expansion-as-a-result-you-have-been-tasked-with-researching-analysing-and-providing-justified-recommendations-for-sainsbury\/"},"modified":"2023-04-30T17:58:10","modified_gmt":"2023-04-30T17:58:10","slug":"management-at-sainsburys-are-looking-towards-international-expansion-as-a-result-you-have-been-tasked-with-researching-analysing-and-providing-justified-recommendations-for-sainsbury","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/management-at-sainsburys-are-looking-towards-international-expansion-as-a-result-you-have-been-tasked-with-researching-analysing-and-providing-justified-recommendations-for-sainsbury\/","title":{"rendered":"Management at Sainsbury\u2019s are looking towards international expansion. As a result, you have  been tasked with researching, analysing and providing justified recommendations for  Sainsbury\u2019s supermarkets to enter ONE new international market."},"content":{"rendered":"<p>Assume you are an international strategic marketing consultant working on a contract for<br \/>\nSainsbury\u2019s PLC, the UK\u2019s second&nbsp;<\/p>\n<div>largest supermarket. As at 25 Dec 2022, Sainsbury\u2019s had a<br \/>\n15.5% market share of the UK grocery market (Kantar, 2022).&nbsp;<span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">&nbsp;<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Management at Sainsbury\u2019s are looking towards international expansion. As a result, you have<br \/>\nbeen tasked with researching,&nbsp;<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">analysing and providing justified recommendations for<br \/>\nSainsbury\u2019s supermarkets to enter ONE new international market. To do&nbsp;<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">this you should<br \/>\nrespond to the following tasks as an expert in international marketing:&nbsp;<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">1) Market Selection: Outline the research,&nbsp;<\/span><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">analysis and critical evaluation you have conducted<br \/>\nto support the country you&nbsp;<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">recommend Sainsbury\u2019s supermarkets should enter.&nbsp;<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">2) Target Country Based Research and Analysis: Outline and critically evaluate the research<br \/>\nand analysis you have conducted into the retail grocery market for the recommended target<br \/>\ncountry.&nbsp;<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">3) Recommendations: Outline and justify how you propose Sainsbury\u2019s would entry the target<br \/>\ncountry.&nbsp;&nbsp;<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Assume you are an international strategic marketing consultant working on a contract for Sainsbury\u2019s PLC, the UK\u2019s second&nbsp; largest supermarket. As at 25 Dec 2022, Sainsbury\u2019s had a 15.5% market share of the UK grocery market (Kantar, 2022).&nbsp;&nbsp; Management at Sainsbury\u2019s are looking towards international expansion. As a result, you have been tasked with researching,&nbsp; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/18036"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=18036"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/18036\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=18036"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=18036"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=18036"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=18036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}