{"id":18023,"date":"2023-04-30T16:33:17","date_gmt":"2023-04-30T16:33:17","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/assessment-item-1-digital-public-relations-assessment-item-2-business-communication-internal-environment\/"},"modified":"2023-04-30T16:33:17","modified_gmt":"2023-04-30T16:33:17","slug":"assessment-item-1-digital-public-relations-assessment-item-2-business-communication-internal-environment","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/assessment-item-1-digital-public-relations-assessment-item-2-business-communication-internal-environment\/","title":{"rendered":"Assessment Item 1: Digital Public Relations Assessment Item 2: Business Communication \/ Internal Environment"},"content":{"rendered":"<div>1. Explain the main theoretical concepts of Digital Public Relations in the context of<br \/>\nOnline Business Communication and its role in the business environment of the<br \/>\nHospitality and Tourism Industry in the digital era&nbsp;<\/div>\n<div>&nbsp;Choose a company in the Hospitality and Tourism Sector and examine its social<br \/>\nmedia presence (all platforms), analyzing its content, structure and overall usage<br \/>\nof digital media channels from a Digital Public Relations perspective. Make<br \/>\nrecommendations for the improvement of the various social media pages and<br \/>\ntheir contents.&nbsp;<\/div>\n<div><\/div>\n<p>Describe the basic concepts of Business Communication for internal audiences.<br \/>\nEvaluate the effectiveness of written types of Business Communication and<br \/>\ndemonstrate how they can be used effectively, focusing on their merits and<br \/>\nshortcomings.&nbsp;Imagine that you are the General Manager of an existing company in the<br \/>\nHospitality and Tourism Industry and create two messages, conveying<br \/>\ninformation to a particular department or unit of the company for (a) a positive<br \/>\nscenario (e.g. informing employees about an upcoming event) and (b) a<br \/>\nnegative scenario (e.g. a crisis involving customer complaints about poor<br \/>\nservices provided by the staff).&nbsp;<\/p>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. Explain the main theoretical concepts of Digital Public Relations in the context of Online Business Communication and its role in the business environment of the Hospitality and Tourism Industry in the digital era&nbsp; &nbsp;Choose a company in the Hospitality and Tourism Sector and examine its social media presence (all platforms), analyzing its content, structure [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[657],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/18023"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=18023"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/18023\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=18023"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=18023"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=18023"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=18023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}