{"id":17391,"date":"2023-04-26T18:47:19","date_gmt":"2023-04-26T18:47:19","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/teams-choose-1-publicly-traded-brand-look-for-stock-ticker-to-see-if-public-use-polo-ralph-lauren\/"},"modified":"2023-04-26T18:47:19","modified_gmt":"2023-04-26T18:47:19","slug":"teams-choose-1-publicly-traded-brand-look-for-stock-ticker-to-see-if-public-use-polo-ralph-lauren","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/teams-choose-1-publicly-traded-brand-look-for-stock-ticker-to-see-if-public-use-polo-ralph-lauren\/","title":{"rendered":"Teams choose 1 publicly traded brand (look for stock ticker to see if public). Use Polo Ralph Lauren"},"content":{"rendered":"
<\/div>\n
COMM 204: Professional Communication in Integrated Marketing White Paper Rubric<\/div>\n
General, Citation, and Writing (1 point)<\/div>\n
___ 7-10-pages, single spaced<\/div>\n
___ Minimum 10 sources (Web pages don\u2019t count; citations of articles & database reports count) ___ Consistent use of citation style (endnotes)<\/div>\n
___ Report is polished to avoid grammatical and punctuation errors<\/div>\n
Title Page (1 point)<\/div>\n
___ Title indicates content ___ Includes name and date<\/div>\n
Executive summary page (1 point)<\/div>\n
___ Multiple short paragraphs that summarize major IMC findings and recommendations ___ This is not an introduction to the company or the report<\/div>\n
Introduction (1 page) (2 points)<\/div>\n
___ Identifies the IMC area of the report (ad, PR, or sales promotions) ___ Previews three main IMC issues covered by the report<\/div>\n
Company Background (1 points)<\/div>\n
___ Approx. 1 to 1.5 pages discussing founding dates, moments of growth, mission, etc.<\/div>\n
IMC Discussion (6 points)<\/div>\n
___ 3 aspects of IMC area identified<\/div>\n
___ Thorough (4-5 pages) discussion of IMC practices (ad\/ PR\/sales) ___ Multiple paragraphs (rather than massive blobs text)<\/div>\n
___ Sufficient use of sources<\/div>\n
Growth, Limits, and Recommendations (4 points)<\/div>\n
___ Opportunities for success follow from IMC Discussion. ___ Approximately 1 page discussion with multiple paragraphs ___ Limits to success follow from IMC Discussion<\/div>\n
___ Approximately 1 page discussion<\/div>\n
___ Clear recommendations that follow from above research<\/div>\n
Conclusion (1 point)<\/div>\n
___ 1 paragraph ending the narrative<\/div>\n
Visual Appearance (1 point)<\/div>\n
___ Effective use of headings to identify report sections ___ Effective integration of images and charts<\/div>\n
___ Balance and effective use of white space<\/div>\n
___ Looks professional<\/div>\n
<\/div>\n
Teams choose 1 publicly traded brand (look for stock ticker to see if public). Pick a company from one of the following industries:<\/span><\/div>\n
– clothing<\/div>\n
– food and beverage (includes consumer products, restaurants, meal delivery plans)<\/div>\n
– travel (can include destinations)<\/div>\n
– technology<\/div>\n
– health and beauty (includes consumer goods, health care companies (such as UPMC), drug companies)<\/div>\n
– other<\/div>\n
<\/div>\n
Companies excluded:<\/div>\n
Tesla, Apple, Uber, American Eagle Outfitters, Urban Outfitters, Gucci, Nestle, Dove, Starbucks, McDonald’s, MLB, NFL, Facebook, VW, Amazon, Johnson & Johnson, Coca-Cola, Kraft, Nike, Addidas, Garnier, L’Oreal, Disney Corp. Southwest Airlines<\/div>\n
<\/div>\n
The rubric\/ instructons are attcahed aboved here!!The rubric\/ instructons are attcahed aboved here!!<\/div>\n
<\/div>\n
I will attach a sample as well as sources to use i might not attach all 10 use whatver I provide!!<\/div>\n
<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

COMM 204: Professional Communication in Integrated Marketing White Paper Rubric General, Citation, and Writing (1 point) ___ 7-10-pages, single spaced ___ Minimum 10 sources (Web pages don\u2019t count; citations of articles & database reports count) ___ Consistent use of citation style (endnotes) ___ Report is polished to avoid grammatical and punctuation errors Title Page (1 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/17391"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=17391"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/17391\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=17391"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=17391"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=17391"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=17391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}