{"id":17322,"date":"2023-04-26T11:10:23","date_gmt":"2023-04-26T11:10:23","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-research-what-are-the-determinants-that-affect-the-decision-making-process-of-customers-when-acquiring-a-new-smartphone-and-how-can-that-information-be-used-to-enhance-our-marketing-tactic\/"},"modified":"2023-04-26T11:10:23","modified_gmt":"2023-04-26T11:10:23","slug":"marketing-research-what-are-the-determinants-that-affect-the-decision-making-process-of-customers-when-acquiring-a-new-smartphone-and-how-can-that-information-be-used-to-enhance-our-marketing-tactic","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-research-what-are-the-determinants-that-affect-the-decision-making-process-of-customers-when-acquiring-a-new-smartphone-and-how-can-that-information-be-used-to-enhance-our-marketing-tactic\/","title":{"rendered":"marketing research: What are the determinants that affect the decision-making process of customers when acquiring a new smartphone, and how can that information be used to enhance our marketing tactics?"},"content":{"rendered":"<p>develop a Marketing Research project based on a clear marketing problem or opportunity, detailing<\/p>\n<div>the objectives, and explain why you chose your research design method and how you arrived at your results.\n<\/div>\n<div>Instructions:<\/div>\n<div>\u2022\tDiscuss the marketing relevance of the research question you will be developing.<\/div>\n<div>\u2022\tSpecify your research objectives, as well as targeted participant \/ target market&nbsp;<\/div>\n<div>\u2022\tBriefly discuss Secondary data as background to your research question and objectives&nbsp;<\/div>\n<div>\u2022\tChoose a primary research design, defend your choice.&nbsp;<\/div>\n<div>\u2022\tExplain your sample definition, based on your target market. Discuss the development of the questionnaire. (<\/div>\n<div>\u2022\tCarry out fieldwork to achieve data from your questionnaire and research design. Analyze and interpret the data using a specific conceptual model presented in your work&nbsp;<\/div>\n<div>\u2022\tBuild a strategic marketing recommendation to appropriately address the targeted market segment&nbsp;<\/div>\n<div>\u2022\tIn addition, 10% of the grade will be allocated to the structure of the work.\n<\/div>\n<div>&nbsp;\n<\/div>\n<div>\n<\/div>\n<div>Structure of the Assignment\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tCover page &amp; Table of Contents.\n<\/div>\n<div>\u2022\tIntroduction: Background explaining marketing question to be answered, and Secondary information available to understand the issues relevant to the decision\n<\/div>\n<div>\u2022\tMarket Research design: Objectives, target market and Primary Method of Investigation.\n<\/div>\n<div>\u2022\tDefend questionnaire design and explain process followed to recruit sample, carry out interviews\n<\/div>\n<div>\u2022\tCritical Discussion: Analysis of results obtained from your questionnaire using theories and models studied in class; use facts, figures, graphs and visualmaterial.\n<\/div>\n<div>\u2022\tConclusion and your recommendation on what decision should be made regarding the marketing question\n<\/div>\n<div>\u2022\tBibliography.\n<\/div>\n<div>\n<\/div>\n<div>Requirements\n<\/div>\n<div>Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer. Students must consider the use of research methodologies discussed in class, giving due attention to the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.\n<\/div>\n<div>&nbsp;\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tDeliver your results in pdf format, with a maximum of 1500 words.\n<\/div>\n<div>\u2022\tFormat your document using Arial 12,5 pts, and a justified text alignment.\n<\/div>\n<div>\u2022\tThe in-text References and the Bibliography must be in Harvard\u2019s citation style. This reference &amp; bibliography section is\n<\/div>\n<div>not included within the word count of the document.\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tIt assesses the following learning outcomes:\n<\/div>\n<div>\u2022\tDesigning a marketing research project, following the main steps covered in this course.\n<\/div>\n<div>\u2022\tAdapt questionnaire and target definition according to marketing question.\n<\/div>\n<div>\u2022\tConclude with coherent results and recommendation about how marketing question could be resolved.\n<\/div>\n<div>develop a Marketing Research project based on a clear marketing problem or opportunity, detailing\n<\/div>\n<div>the objectives, and explain why you chose your research design method and how you arrived at your results.\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>Instructions and Grading Criteria\n<\/div>\n<div>\u2022\tDiscuss the marketing relevance of the research question you will be developing. (20%)\n<\/div>\n<div>\u2022\tSpecify your research objectives, as well as targeted participant \/ target market (10%)\n<\/div>\n<div>\u2022\tBriefly discuss Secondary data as background to your research question and objectives (10%)\n<\/div>\n<div>\u2022\tChoose a primary research design, defend your choice. (10%)\n<\/div>\n<div>\u2022\tExplain your sample definition, based on your target market. Discuss the development of the questionnaire. (10%)\n<\/div>\n<div>\u2022\tCarry out fieldwork to achieve data from your questionnaire and research design. Analyze and interpret the data using a specific conceptual model presented in your work (20%)\n<\/div>\n<div>\u2022\tBuild a strategic marketing recommendation to appropriately address the targeted market segment (10%)\n<\/div>\n<div>\u2022\tIn addition, 10% of the grade will be allocated to the structure of the work.\n<\/div>\n<div>&nbsp;\n<\/div>\n<div>\n<\/div>\n<div>Structure of the Assignment\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tCover page &amp; Table of Contents.\n<\/div>\n<div>\u2022\tIntroduction: Background explaining marketing question to be answered, and Secondary information available to understand the issues relevant to the decision\n<\/div>\n<div>\u2022\tMarket Research design: Objectives, target market and Primary Method of Investigation.\n<\/div>\n<div>\u2022\tDefend questionnaire design and explain process followed to recruit sample, carry out interviews\n<\/div>\n<div>\u2022\tCritical Discussion: Analysis of results obtained from your questionnaire using theories and models studied in class; use facts, figures, graphs and visualmaterial.\n<\/div>\n<div>\u2022\tConclusion and your recommendation on what decision should be made regarding the marketing question\n<\/div>\n<div>\u2022\tBibliography.\n<\/div>\n<div>\n<\/div>\n<div>Requirements\n<\/div>\n<div>Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer. Students must consider the use of research methodologies discussed in class, giving due attention to the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.\n<\/div>\n<div>&nbsp;\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tDeliver your results in pdf format, with a maximum of 1500 words.\n<\/div>\n<div>\u2022\tFormat your document using Arial 12,5 pts, and a justified text alignment.\n<\/div>\n<div>\u2022\tThe in-text References and the Bibliography must be in Harvard\u2019s citation style. This reference &amp; bibliography section is\n<\/div>\n<div>not included within the word count of the document.\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tIt assesses the following learning outcomes:\n<\/div>\n<div>\u2022\tDesigning a marketing research project, following the main steps covered in this course.\n<\/div>\n<div>\u2022\tAdapt questionnaire and target definition according to marketing question.\n<\/div>\n<div>\u2022\tConclude with coherent results and recommendation about how marketing question could be resolved.\n<\/div>\n<div>develop a Marketing Research project based on a clear marketing problem or opportunity, detailing\n<\/div>\n<div>the objectives, and explain why you chose your research design method and how you arrived at your results.\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>Instructions and Grading Criteria\n<\/div>\n<div>\u2022\tDiscuss the marketing relevance of the research question you will be developing. (20%)\n<\/div>\n<div>\u2022\tSpecify your research objectives, as well as targeted participant \/ target market (10%)\n<\/div>\n<div>\u2022\tBriefly discuss Secondary data as background to your research question and objectives (10%)\n<\/div>\n<div>\u2022\tChoose a primary research design, defend your choice. (10%)\n<\/div>\n<div>\u2022\tExplain your sample definition, based on your target market. Discuss the development of the questionnaire. (10%)\n<\/div>\n<div>\u2022\tCarry out fieldwork to achieve data from your questionnaire and research design. Analyze and interpret the data using a specific conceptual model presented in your work (20%)\n<\/div>\n<div>\u2022\tBuild a strategic marketing recommendation to appropriately address the targeted market segment (10%)\n<\/div>\n<div>\u2022\tIn addition, 10% of the grade will be allocated to the structure of the work.\n<\/div>\n<div>&nbsp;\n<\/div>\n<div>\n<\/div>\n<div>Structure of the Assignment\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tCover page &amp; Table of Contents.\n<\/div>\n<div>\u2022\tIntroduction: Background explaining marketing question to be answered, and Secondary information available to understand the issues relevant to the decision\n<\/div>\n<div>\u2022\tMarket Research design: Objectives, target market and Primary Method of Investigation.\n<\/div>\n<div>\u2022\tDefend questionnaire design and explain process followed to recruit sample, carry out interviews\n<\/div>\n<div>\u2022\tCritical Discussion: Analysis of results obtained from your questionnaire using theories and models studied in class; use facts, figures, graphs and visualmaterial.\n<\/div>\n<div>\u2022\tConclusion and your recommendation on what decision should be made regarding the marketing question\n<\/div>\n<div>\u2022\tBibliography.\n<\/div>\n<div>\n<\/div>\n<div>Requirements\n<\/div>\n<div>Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer. Students must consider the use of research methodologies discussed in class, giving due attention to the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.\n<\/div>\n<div>&nbsp;\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tDeliver your results in pdf format, with a maximum of 1500 words.\n<\/div>\n<div>\u2022\tFormat your document using Arial 12,5 pts, and a justified text alignment.\n<\/div>\n<div>\u2022\tThe in-text References and the Bibliography must be in Harvard\u2019s citation style. This reference &amp; bibliography section is\n<\/div>\n<div>not included within the word count of the document.\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tIt assesses the following learning outcomes:\n<\/div>\n<div>\u2022\tDesigning a marketing research project, following the main steps covered in this course.\n<\/div>\n<div>\u2022\tAdapt questionnaire and target definition according to marketing question.\n<\/div>\n<div>\u2022\tConclude with coherent results and recommendation about how marketing question could be resolved.\n<\/div>\n<div>develop a Marketing Research project based on a clear marketing problem or opportunity, detailing\n<\/div>\n<div>the objectives, and explain why you chose your research design method and how you arrived at your results.\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>Instructions and Grading Criteria\n<\/div>\n<div>\u2022\tDiscuss the marketing relevance of the research question you will be developing. (20%)\n<\/div>\n<div>\u2022\tSpecify your research objectives, as well as targeted participant \/ target market (10%)\n<\/div>\n<div>\u2022\tBriefly discuss Secondary data as background to your research question and objectives (10%)\n<\/div>\n<div>\u2022\tChoose a primary research design, defend your choice. (10%)\n<\/div>\n<div>\u2022\tExplain your sample definition, based on your target market. Discuss the development of the questionnaire. (10%)\n<\/div>\n<div>\u2022\tCarry out fieldwork to achieve data from your questionnaire and research design. Analyze and interpret the data using a specific conceptual model presented in your work (20%)\n<\/div>\n<div>\u2022\tBuild a strategic marketing recommendation to appropriately address the targeted market segment (10%)\n<\/div>\n<div>\u2022\tIn addition, 10% of the grade will be allocated to the structure of the work.\n<\/div>\n<div>&nbsp;\n<\/div>\n<div>\n<\/div>\n<div>Structure of the Assignment\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tCover page &amp; Table of Contents.\n<\/div>\n<div>\u2022\tIntroduction: Background explaining marketing question to be answered, and Secondary information available to understand the issues relevant to the decision\n<\/div>\n<div>\u2022\tMarket Research design: Objectives, target market and Primary Method of Investigation.\n<\/div>\n<div>\u2022\tDefend questionnaire design and explain process followed to recruit sample, carry out interviews\n<\/div>\n<div>\u2022\tCritical Discussion: Analysis of results obtained from your questionnaire using theories and models studied in class; use facts, figures, graphs and visualmaterial.\n<\/div>\n<div>\u2022\tConclusion and your recommendation on what decision should be made regarding the marketing question\n<\/div>\n<div>\u2022\tBibliography.\n<\/div>\n<div>\n<\/div>\n<div>Requirements\n<\/div>\n<div>Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the assignment will answer. Students must consider the use of research methodologies discussed in class, giving due attention to the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers. Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives.\n<\/div>\n<div>&nbsp;\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tDeliver your results in pdf format, with a maximum of 1500 words.\n<\/div>\n<div>\u2022\tFormat your document using Arial 12,5 pts, and a justified text alignment.\n<\/div>\n<div>\u2022\tThe in-text References and the Bibliography must be in Harvard\u2019s citation style. This reference &amp; bibliography section is\n<\/div>\n<div>not included within the word count of the document.\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\u2022\tIt assesses the following learning outcomes:\n<\/div>\n<div>\u2022\tDesigning a marketing research project, following the main steps covered in this course.\n<\/div>\n<div>\u2022\tAdapt questionnaire and target definition according to marketing question.\n<\/div>\n<div>\u2022\tConclude with coherent results and recommendation about how marketing question could be resolved.\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>develop a Marketing Research project based on a clear marketing problem or opportunity, detailing the objectives, and explain why you chose your research design method and how you arrived at your results. Instructions: \u2022 Discuss the marketing relevance of the research question you will be developing. \u2022 Specify your research objectives, as well as targeted [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/17322"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=17322"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/17322\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=17322"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=17322"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=17322"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=17322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}