{"id":17320,"date":"2023-04-26T10:46:16","date_gmt":"2023-04-26T10:46:16","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/taking-the-role-of-a-marketing-executive-write-a-2000-word-report-to-the-directors-of-your-chosen-organisation\/"},"modified":"2023-04-26T10:46:16","modified_gmt":"2023-04-26T10:46:16","slug":"taking-the-role-of-a-marketing-executive-write-a-2000-word-report-to-the-directors-of-your-chosen-organisation","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/taking-the-role-of-a-marketing-executive-write-a-2000-word-report-to-the-directors-of-your-chosen-organisation\/","title":{"rendered":"Taking the role of a Marketing executive, write a 2000-word report to the directors of your chosen organisation."},"content":{"rendered":"

Task:<\/p>\n

You should select an organisation of your choice from any sectors for use as the context to address<\/div>\n
the assessment criteria and meet the module learning outcomes. You are advised to select an<\/div>\n
organisation that you are familiar with and that has publicly available information. If doubt, please<\/div>\n
speak to your module tutor for guidance.<\/div>\n
Taking the role of a Marketing executive, write a 2000-word report to the directors of your chosen<\/div>\n
organisation.<\/div>\n
In your report, you should critically evaluate the adoption and effective application of digital<\/div>\n
marketing tools to enhance customer experience for your chosen organisation.<\/div>\n
Your report should be presented in a professional report format, which should include amongst<\/div>\n
others, a table of content, where necessary – a list of figures and a list of tables, an introduction that<\/div>\n
outlines the purpose of your report, Background information about your chosen organisation, main<\/div>\n
body with clear headings and sub-headings, recommendations, conclusion, list of references and<\/div>\n
where necessary – appropriate appendices<\/div>\n
Your report should address amongst others, the following:<\/div>\n
1. An explanation of the evolution of digital technology landscape, and where necessary,<\/div>\n
describing the key digital marketing concepts (LO 1).<\/div>\n
2. Discussion about the changing nature of the digital marketing environment with emphasis<\/div>\n
contextualised to your chosen organisation\u2019s marketplace (LO 1 and LO 5).<\/div>\n
3. Identification and assessment of the applicability of digital marketing tools by this organisation<\/div>\n
for marketing communication purposes (LO 1 and LO 2).<\/div>\n
4. Using appropriate theory and concepts to support your argument, evaluate the digital<\/div>\n
platforms and tools used by your chosen organisation for engaging consumers to enhance<\/div>\n
Customer Experience (CX). Your evaluation should include the creation and appraisal of the<\/div>\n
organisation\u2019s consumer persona(s), appreciation of their consumer personas\u2019 Customer<\/div>\n
Journey Map (CJM), and the role of Omnichannel Marketing to enhance the Customer<\/div>\n
Experience of this organisation\u2019s customers (LO 3).<\/div>\n
5. Recommendations on how this organisation should use digital and social media technology<\/div>\n
to address marketing issues of relevance to their achievement of their wider purpose and<\/div>\n
objectives (LO 1 – 4)<\/div>\n
Higher marks will be awarded for reports that go beyond the basic LO\u2019s and client\u2019s brief to<\/div>\n
demonstrate compelling creativity in application, synthesis and critical evaluation of marketing<\/div>\n
theory and concepts.<\/div>\n
You will need to demonstrate:<\/div>\n
– Depth of knowledge and understanding (30% of total marks)<\/div>\n
– Application of theory and concepts in context (30% of total marks)<\/div>\n
– Critical evaluation and Intellectual Skills (e.g., ability to analyse, synthesis and to construct<\/div>\n
compelling arguments with evidence of analytical reflection) (15% of total marks)<\/div>\n
– Academic rigour, use of research informed Literature (including referencing, appropriate academic<\/div>\n
conventions and academic honesty) (15% of total marks)<\/div>\n
– Graduate Skills for Life and Employment (10% of total marks)<\/div>\n
Employability Skills<\/div>\n
This assessment covers the following employability skills, which you could demonstrate on your CV<\/div>\n
and at job interviews if you successfully pass the assessment:<\/div>\n
\u2022 Communication<\/div>\n
\u2022 Writing<\/div>\n
\u2022 Problem solving<\/div>\n
\u2022 Take initiative and self-motivating<\/div>\n
\u2022 Critical thinking<\/div>\n
\u2022 Can work under pressure and to deadline<\/div>\n
\u2022 Planning and organisation skills<\/div>\n
\u2022 Ability to learn and adapt<\/div>\n
\u2022 Industry\/commercial aware<\/div>\n
\u2022 Digitally literate<\/div>\n
\u2022 Creativity\/lateral thinking<\/div>\n
\u2022 Time management<\/div>\n
\u2022 Project management<\/div>\n
\u2022 Influencing<\/div>\n
\u2022 Intellectual curiosity<\/div>\n
\u2022 Flexibility<\/div>\n
\u2022 Interpersonal<\/div>\n
\u2022 Perseverance<\/div>\n
\u2022 Confidence<\/div>\n
\u2022 Integrity and accountability<\/div>\n
\u2022 Decision making<\/div>\n
Table of contents, Harvard style refferences and quotes citations in text needed, also cover page needed.<\/div>\n
I will atach module study guide please read all the info neded there.<\/div>\n","protected":false},"excerpt":{"rendered":"

Task: You should select an organisation of your choice from any sectors for use as the context to address the assessment criteria and meet the module learning outcomes. You are advised to select an organisation that you are familiar with and that has publicly available information. If doubt, please speak to your module tutor for […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/17320"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=17320"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/17320\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=17320"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=17320"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=17320"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=17320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}