{"id":17318,"date":"2023-04-26T10:39:40","date_gmt":"2023-04-26T10:39:40","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/students-are-required-to-make-an-original-presentation-for-a-fictious-confectionary-brand-aimed-at-vegetarians-aged-50\/"},"modified":"2023-04-26T10:39:40","modified_gmt":"2023-04-26T10:39:40","slug":"students-are-required-to-make-an-original-presentation-for-a-fictious-confectionary-brand-aimed-at-vegetarians-aged-50","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/students-are-required-to-make-an-original-presentation-for-a-fictious-confectionary-brand-aimed-at-vegetarians-aged-50\/","title":{"rendered":"Students are required to make an original presentation for a fictious confectionary brand aimed at vegetarians, aged 50."},"content":{"rendered":"<p>Students are required to make an original presentation for a fictious confectionary brand aimed at<\/p>\n<div>vegetarians, aged 50. design of advertising print poster.<\/div>\n<div>Strategic and creative content must draw on the techniques and models discussed in class, as well as<\/div>\n<div>independent student research.<\/div>\n<div>Account should be taken of market conditions, cultural sensitivities, brand positioning, product features<\/div>\n<div>and benefits, creative approach, media selection and understanding of paid, vs organic digital<\/div>\n<div>marketing approaches.<\/div>\n<div>Word count aprox equivalent for a single sided A4 tv commercial script,digital advertising, radio commercial.<\/div>\n<div>IN TEXT CITES QUOTES NEEDED<\/div>\n<div>POSTER INSERTED IN ON OF THE SLIDES AS IN EXAMPLE ATTACHED<\/div>\n<div>PLEASE READ THE ATTACHED FILES&nbsp;<\/div>\n<div>Learning outcomes<\/div>\n<div>L01<\/div>\n<div>Understand role of advertising in an integrated marketing<\/div>\n<div>communications plan.<\/div>\n<div>L02<\/div>\n<div>Explain different types of media &#8211; paid, owned, interactive<\/div>\n<div>and earned.<\/div>\n<div>LO3<\/div>\n<div>Analyse benefits and challenges of media channels in relation to selected target audiences.<\/div>\n<div>LO4<\/div>\n<div>Understand techniques to improve advertising campaigns for different types of organisations.<\/div>\n<div>Criteria &#8211; what is considered<\/div>\n<div>Marks<\/div>\n<div>\u2022 Substantiated research covering targeting and segmentation<\/div>\n<div>Reliable and credible sources must be used.<\/div>\n<div>\u2022 Creative work, including copywriting and creative brief.<\/div>\n<div>Message strategy design<\/div>\n<div>Promotional mix design<\/div>\n<div>\u2022 Media mix design<\/div>\n<div>\u2022 Design of an advertising print poster.<\/div>\n<div>\u2022 Understanding of media,<\/div>\n<div>\u2022 including rationale and scheduling for placements<\/div>\n<div>Implementation of marketing mix, including substantiation of relevant &#8216;Ps&#8217; of marketing appertaining to presentation example.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Students are required to make an original presentation for a fictious confectionary brand aimed at vegetarians, aged 50. design of advertising print poster. Strategic and creative content must draw on the techniques and models discussed in class, as well as independent student research. Account should be taken of market conditions, cultural sensitivities, brand positioning, product [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/17318"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=17318"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/17318\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=17318"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=17318"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=17318"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=17318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}