{"id":16676,"date":"2023-04-23T17:20:10","date_gmt":"2023-04-23T17:20:10","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/pr-folio-you-are-to-apply-your-communications-skills-to-develop-a-pr-folio-comprising-a-media-release-a-media-pitch-speaking-notes-for-a-media-event-two-social-media-postswith-images\/"},"modified":"2023-04-23T17:20:10","modified_gmt":"2023-04-23T17:20:10","slug":"pr-folio-you-are-to-apply-your-communications-skills-to-develop-a-pr-folio-comprising-a-media-release-a-media-pitch-speaking-notes-for-a-media-event-two-social-media-postswith-images","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/pr-folio-you-are-to-apply-your-communications-skills-to-develop-a-pr-folio-comprising-a-media-release-a-media-pitch-speaking-notes-for-a-media-event-two-social-media-postswith-images\/","title":{"rendered":"PR Folio: You are to apply your communications skills to develop a PR folio comprising: A media release, A media pitch, Speaking notes for a media event, Two social media posts(with images)"},"content":{"rendered":"<p>In this assignment, you are to apply your communications skills to develop a PR folio comprising:<\/p>\n<div>\n<ul>\n<li>A media release (400-450 words)<\/li>\n<li>A media pitch (100-150 words)<\/li>\n<li>Speaking notes for a media event (200-250 words)<\/li>\n<li>Two social media posts* (Images are needed)<\/li>\n<\/ul>\n<div>*Please adhere to platform content guidelines (eg: 280-character maximum for&nbsp;<span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">Twitter)<\/span><\/div>\n<\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/><\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">You may base your folio on one of the following scenarios:<br \/>\n<\/span><\/div>\n<div>\n<ul>\n<li><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">The University of Melbourne is releasing the results of a major research project<br \/>\n<\/span><\/li>\n<li><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">A not-for-profit organisation is launching its annual awareness\/fundraising campaign<\/span><\/li>\n<\/ul>\n<div>If you are to choose the first one, you need to come up with one specific research project instead of generally saying a project. If you are to choose the second one, you need to choose one real organisation yourself.<\/div>\n<\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/><\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\">The scenarios you choose should be hypothetical, instead of those real-world cases that have already happened.<\/span><\/div>\n<div><\/div>\n<div>For each of the scenarios above, you must ensure the PR content you develop is <b><u>newsworthy<\/u><\/b>. <b><u>Note, these scenarios are not all inherently newsworthy<\/u><\/b> &#8211; <b><u>it is your job to come up with a compelling news angle to generate earned media interest.<\/u><\/b> You may apply a degree of (logical) creative license to these scenarios to complete this task.&nbsp;<\/div>\n<div><\/div>\n<div>You will be assessed on:\n<\/div>\n<div>\n<ul>\n<li>Your written communication skills, including grammar and clarity of expression\n<\/li>\n<li>Your adherence to PR and new writing conventions<\/li>\n<li>The news value of your folio<\/li>\n<li>The structure, content and overall suitability of your folio.<\/li>\n<\/ul>\n<div>Word range: 800 &#8211; 1200 words<\/div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div>\n<\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n<div><span style=\"background-color: transparent; color: var(--color-1); font-variant-ligatures: inherit; font-variant-caps: inherit;\"><br \/>\n<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this assignment, you are to apply your communications skills to develop a PR folio comprising: A media release (400-450 words) A media pitch (100-150 words) Speaking notes for a media event (200-250 words) Two social media posts* (Images are needed) *Please adhere to platform content guidelines (eg: 280-character maximum for&nbsp;Twitter) You may base your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1121],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/16676"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=16676"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/16676\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=16676"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=16676"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=16676"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=16676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}