{"id":16350,"date":"2023-04-21T17:52:53","date_gmt":"2023-04-21T17:52:53","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/create-and-pitch-a-marketing-communications-campaign-this-entails-designing-and-developing-a-minimum-of-two-artefacts-as-suitable-promotional-material-examples\/"},"modified":"2023-04-21T17:52:53","modified_gmt":"2023-04-21T17:52:53","slug":"create-and-pitch-a-marketing-communications-campaign-this-entails-designing-and-developing-a-minimum-of-two-artefacts-as-suitable-promotional-material-examples","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/create-and-pitch-a-marketing-communications-campaign-this-entails-designing-and-developing-a-minimum-of-two-artefacts-as-suitable-promotional-material-examples\/","title":{"rendered":"Create and pitch a marketing communications campaign. This entails designing and developing a minimum of two artefacts as suitable promotional material examples."},"content":{"rendered":"

Detailed Task<\/p>\n

Brief Product\/service description<\/div>\n
This should include a name to represent the new IMC Campaign.<\/div>\n
2.<\/div>\n
MC Campaign Objectives<\/div>\n
The student is required to give a brief on the product problem that was previously stated, or opportunity<\/div>\n
identified in CW1.<\/div>\n
1 of 6<\/div>\n
The objective of the new campaign needs to be clearly stated. You may rely on the six categories in the<\/div>\n
Facets model explained in Chapter 5 to explain the campaian obiectives<\/div>\n
3-<\/div>\n
Target audience and positioning strategies<\/div>\n
Target audience: Identify the target audience who most likely to be interested in the product\/service.<\/div>\n
This may include profiling audience in terms of age, gender, and other demographic variables such as<\/div>\n
education, family status, occupation, or income etc.<\/div>\n
Explain positioning strategies, the student needs to choose a positioning strategy to locate the brand in<\/div>\n
their consumers minds. The student should make use of at least 2 strategies of positioning as explained<\/div>\n
in Chapter 8.<\/div>\n
4-<\/div>\n
The creative strategy: Discuss the Campaign’s “Big Idea” (creative concept): major selling<\/div>\n
Message\/theme.<\/div>\n
The student needs to choose a suitable message strateg. They need to choose the message strateqv<\/div>\n
approach. by stating the message objectives and what they need to accomplish. The student shall<\/div>\n
highlight whether he\/she will use (Head and Heart), or (Hard sell) or (Soft sell) and justify why.<\/div>\n
Choose the message objective format: students can choose two formats in the new campaign<\/div>\n
(See\/hear, Feel, Think\/understand, Connect, Believe, Act\/do) and justify why.<\/div>\n
The new message should be briefed in a new slogan\/tagline developed by the student. This tagline<\/div>\n
shall be consistent throughout the campaign.<\/div>\n
5- IMC and media Tools<\/div>\n
The student needs to decide and present the communication and media tools that will be employed in<\/div>\n
their campaign. Each campaign should propose at least four communication tools (could be digital<\/div>\n
and\/or traditional) with justification.<\/div>\n
Two of the tools proposed should be presented as artefacts<\/div>\n
Media types and terms<\/div>\n
Each student is required to mention which type of media (as explained in chapter 12) they are going to<\/div>\n
use to promote and advertise for the campaign for the target audience. There must be clarification why<\/div>\n
these media types and communication means in specific will suit their target audience.<\/div>\n
The student needs to develoo a mini time olan for the Ml camoalan in terms of seasons or months<\/div>\n
that the campaign will run through.<\/div>\n
6-<\/div>\n
Visualisation of the new brand identity and positioning<\/div>\n
Student is required to work on developing a new logo for the brand through visualisation this can be<\/div>\n
achieved by either illustration, typography, or both to create a distinctive and original image of the<\/div>\n
brand.<\/div>\n
The student also needs to propose a new packaging design through illustration, typography, or<\/div>\n
both for the brand. In case or a service. vou can oropose to change the menu or the ticket desian etc.<\/div>\n
The student can make use of the designer tool kit in Chapter 11 to work on the new design of the logo<\/div>\n
and package.<\/div>\n
Justification is needed of the new colour, design, typography, and\/or layout.<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Detailed Task Brief Product\/service description This should include a name to represent the new IMC Campaign. 2. MC Campaign Objectives The student is required to give a brief on the product problem that was previously stated, or opportunity identified in CW1. 1 of 6 The objective of the new campaign needs to be clearly stated. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[706],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/16350"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=16350"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/16350\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=16350"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=16350"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=16350"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=16350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}