{"id":14587,"date":"2023-04-16T03:46:48","date_gmt":"2023-04-16T03:46:48","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/mgmt665-colorado-technical-university-unit-2-essentials-of-strategic-management\/"},"modified":"2023-04-16T03:46:48","modified_gmt":"2023-04-16T03:46:48","slug":"mgmt665-colorado-technical-university-unit-2-essentials-of-strategic-management","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/mgmt665-colorado-technical-university-unit-2-essentials-of-strategic-management\/","title":{"rendered":"MGMT665 Colorado Technical University Unit 2 Essentials of Strategic Management"},"content":{"rendered":"<div class=\"col-sm-12 messageContent\">\n <b>Learning Goal: <\/b>I&#8217;m working on a business plans project and need the explanation and answer to help me learn.<\/p>\n<p>A marketing plan is the key way that businesses decide how to market their products and services to customers. You have been asked by your company to participate in a cross-functional team to develop a new marketing plan. Reflect back on what you have learned in your program on marketing. Then as a refresher, research marketing plans and review this article:<\/p>\n<li>11 Steps to Create a Marketing Plan<\/li>\n<p>Choose a product or service that you are familiar with and then answer the following questions to provide your recommendation to the cross-functional team:<\/p>\n<ul>\n<li>\u00ef\u00bb\u00bf\u00ef\u00bb\u00bfWhat market research would you conduct to know your target market and customers?<\/li>\n<li>\u00ef\u00bb\u00bf\u00ef\u00bb\u00bfWhat marketing tools such as promotion, advertising, and digital marketing will you use?<\/li>\n<li>\u00ef\u00bb\u00bf\u00ef\u00bb\u00bfWhat is your strategy to address your competitors in the market?<\/li>\n<li>\u00ef\u00bb\u00bf\u00ef\u00bb\u00bfHow will you measure the success of your marketing plan?<\/li>\n<\/ul>\n<p>Click to access the Assignment Template.<\/p>\n<p>The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It&#8217;s the roadmap that can help you in the development of your IP.<\/p>\n<p>Expectation<\/p>\n<p>Points Points<\/p>\n<p>Comments<\/p>\n<p>PossibleEarned<\/p>\n<p>Assignment-Specific: Describe the market research you&#8217;d conduct to know your target market and customers.<\/p>\n<p>Assignment-Specific: Describe the marketing tools such as promotion, advertising, and digital marketing.<\/p>\n<p>Assignment-Specific: Examine the strategy to address your competitors in the market.<\/p>\n<p>Assignment-Specific: Describe how to measure the success of your marketing plan.<\/p>\n<p>30<\/p>\n<p>30<\/p>\n<p>30<\/p>\n<p>25<\/p>\n<p>Professional<\/p>\n<p>Language: The assignment contains accurate grammar, spelling, and<\/p>\n<p>10<\/p>\n<p>punctuation with few or no errors. APA formatting may be required, or another style may be specified in the assignment.<\/p>\n<p>Total Points<\/p>\n<p>125<\/p>\n<p><a href=\"https:\/\/www.godaddy.com\/garage\/create-marketing-plan\/\">https:\/\/www.godaddy.com\/garage\/create-marketing-plan\/<\/a><\/p>\n<p><\/p>\n<\/p>\n<div class=\"questions-requirements\">\n<p class=\"requirement\">Requirements: N\/A<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learning Goal: I&#8217;m working on a business plans project and need the explanation and answer to help me learn. A marketing plan is the key way that businesses decide how to market their products and services to customers. You have been asked by your company to participate in a cross-functional team to develop a new [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[730],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/14587"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=14587"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/14587\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=14587"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=14587"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=14587"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=14587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}