{"id":14164,"date":"2023-04-14T09:14:24","date_gmt":"2023-04-14T09:14:24","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/1-explain-the-similarities-and-differences-between-porters-5-forces-and-kim-mauborgnes-blue-ocean-strategy-2-using-one-1-of-the-above-models-develop-a-marketing-strategy-for\/"},"modified":"2023-04-14T09:14:24","modified_gmt":"2023-04-14T09:14:24","slug":"1-explain-the-similarities-and-differences-between-porters-5-forces-and-kim-mauborgnes-blue-ocean-strategy-2-using-one-1-of-the-above-models-develop-a-marketing-strategy-for","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/1-explain-the-similarities-and-differences-between-porters-5-forces-and-kim-mauborgnes-blue-ocean-strategy-2-using-one-1-of-the-above-models-develop-a-marketing-strategy-for\/","title":{"rendered":"1) Explain the similarities and differences between, Porter\u2019s 5 Forces and Kim & Mauborgne\u2019s Blue Ocean Strategy 2) Using ONE (1) of the above Models develop a marketing strategy for Selected Supermarket Australian one of supermarket Coles, Aldi,"},"content":{"rendered":"

1) Explain the similarities and differences between, Porter\u2019s 5 Forces and Kim & Mauborgne\u2019s Blue Ocean Strategy (750 words MAX). AND<\/p>\n

 2) Using ONE (1) of the above Models develop a marketing strategy for Selected Supermarket (1750words MAX) Australian one of supermarket Coles, Aldi, Woolworths etc.\n<\/div>\n
 Apply ONE of the TWO Strategic Marketing models to a SUPERMARKET CHAIN.\n<\/div>\n
REMEMBER you need to NAME( Coles, Aldi, Woolworths etc..) the Supermarket, Location (near you) to help explain the rationale for the model application. If you choose Coles supermarket. You write one of two strategic marketing models to a Coles chain etc.\n<\/div>\n
You are to define, discuss and evaluate the marketing strategies of:\n<\/div>\n
o PORTER\u2019S FIVE FORCES MODEL\n<\/div>\n
\u25a0 Explain the model\n<\/div>\n
\u25a0 Benefits of the Model\n<\/div>\n
o KIM & MAUBORGNE\u2019S BLUE OCEAN STRATEGY\n<\/div>\n
MODEL\n<\/div>\n
\u25a0 Explain the model\n<\/div>\n
\u25a0 Benefits of the Model\n<\/div>\n
o SUPERMARKET CHAIN\n<\/div>\n
\u25a0 Select one of the above models\n<\/div>\n
\u25a0 Develop a marketing strategy\n<\/div>\n
for the Supermarket to\n<\/div>\n
differentiate it from the current\n<\/div>\n
approach.\n<\/div>\n
\u2022 Target Customer\n<\/div>\n
\u2022 Competition\n<\/div>\n
\u2022 USP of the Supermarket Chain\n<\/div>\n
\u2022 AER & BOR initiatives\n<\/div>\n
Purpose: The purpose of this assessment is to:\n<\/div>\n
\u2022 Demonstrate an understanding of marketing strategy\n<\/div>\n
models.\n<\/div>\n
\u2022 Critical thinking and evaluation of model opinions and\n<\/div>\n
application.\n<\/div>\n
Topics to be covered:\n<\/div>\n
\u2022 MarketingStrategyModels\n<\/div>\n
\u2022 Strategy application and implementation\n<\/div>\n
\u2022 Market Research\n<\/div>\n
excluding Appendices and Reference List [Harvard style]; typed in 1.5 line spacing on one side only of single sheet of A4 using 12 pt. size type with normal margins.\n<\/div>\n
The following criteria will be used to assess this\n<\/div>\n
assignment:\n<\/div>\n
MODEL EVALUATION\n<\/div>\n
\u2022 Explanation and understanding of the models\n<\/div>\n
\u2022 Usage and application of models \u2013 success and limitations\n<\/div>\n
of models\n<\/div>\n
REVIEW \u2013 CRTICAL THINKING\n<\/div>\n
\u2022 Market Research\n<\/div>\n
\u2022 Requirements of Marketing Strategy in the current market\n<\/div>\n
\u2022 JUSTIFY ALL THE RESEARCH AND REVIEWWITH\n<\/div>\n
EVIDENCE AND FACTS.\n<\/div>\n
o Sources may include research from secondary sources\n<\/div>\n
including company websites, academic sources\n<\/div>\n
<\/div>\n
\n<\/div>\n
\n<\/div>\n","protected":false},"excerpt":{"rendered":"

1) Explain the similarities and differences between, Porter\u2019s 5 Forces and Kim & Mauborgne\u2019s Blue Ocean Strategy (750 words MAX). AND  2) Using ONE (1) of the above Models develop a marketing strategy for Selected Supermarket (1750words MAX) Australian one of supermarket Coles, Aldi, Woolworths etc.  Apply ONE of the TWO Strategic Marketing models to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/14164"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=14164"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/14164\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=14164"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=14164"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=14164"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=14164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}