{"id":13555,"date":"2023-04-12T05:45:36","date_gmt":"2023-04-12T05:45:36","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/report-purposethe-purpose-of-this-assessment-is-to-equip-students-with-skills-in-producing-a-written-report-to-document-the-findings-of-a-marketing-research-project-from-a-researcher\/"},"modified":"2023-04-12T05:45:36","modified_gmt":"2023-04-12T05:45:36","slug":"report-purposethe-purpose-of-this-assessment-is-to-equip-students-with-skills-in-producing-a-written-report-to-document-the-findings-of-a-marketing-research-project-from-a-researcher","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/report-purposethe-purpose-of-this-assessment-is-to-equip-students-with-skills-in-producing-a-written-report-to-document-the-findings-of-a-marketing-research-project-from-a-researcher\/","title":{"rendered":"Report Purpose\tThe purpose of this assessment is to equip students with skills in producing a written report to document the findings of a marketing research project from a researcher"},"content":{"rendered":"<p>Report<\/p>\n<div>Purpose\tThe purpose of this assessment is to equip students with skills in producing a written<\/div>\n<div>report to document the findings of a marketing research project from a researcher<\/div>\n<div>perspective.&nbsp;<\/div>\n<div>Description&nbsp;<\/div>\n<div>You have been asked to conduct data analysis for a Marketing Manager. An<\/div>\n<div>organisation has undertaken research and provided you with raw qualitative data and<\/div>\n<div>quantitative data (SPSS data file). The Marketing Manager has asked you to interpret<\/div>\n<div>both sources of data and provide recommendations regarding the company&#8217;s decision<\/div>\n<div>problem and marketing research objectives (scenario and detailed information is<\/div>\n<div>posted on Canvas).<\/div>\n<div><\/div>\n<div>Using the two (2) data files provided on Canvas, you are required to prepare a<\/div>\n<div>report that details both qualitative and quantitative analysis.<\/div>\n<div><\/div>\n<div>Your report should include:<\/div>\n<div>\u2022 Purpose of the Proposed Research Project<\/div>\n<div>\u2022 Analysis of the objectives related to the Qualitative Data<\/div>\n<div>\u2022 Analysis of the objectives related to the Quantitative Data<\/div>\n<div>\u2022 Interpretation of the findings<\/div>\n<div>\u2022 Recommendations to Management<\/div>\n<div><\/div>\n<div>You should also ensure that your report is professionally written and presented,<\/div>\n<div>ready for presentation to your client.<\/div>\n<div><\/div>\n<div>Full details are provided below&nbsp;<\/div>\n<div><\/div>\n<div>Weighting\t30%<\/div>\n<div>Length\t3000 words (+\/- 10%)<\/div>\n<div>Due Date\tFriday of week 13 by 11:59pm<\/div>\n<div>Submission Method\tOnline \u2013 via Turnitin<\/div>\n<div>Assessment Criteria\tThe report will be marked on the criteria provided in the description above. A full marking<\/div>\n<div>rubric is provided below.<\/div>\n<div>Return Method\tOnline<\/div>\n<div>Feedback Provided\tOnline &#8211; Within two (2) weeks of submission.&nbsp;<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Report Purpose The purpose of this assessment is to equip students with skills in producing a written report to document the findings of a marketing research project from a researcher perspective.&nbsp; Description&nbsp; You have been asked to conduct data analysis for a Marketing Manager. An organisation has undertaken research and provided you with raw qualitative [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13555"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=13555"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13555\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=13555"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=13555"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=13555"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=13555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}