{"id":13513,"date":"2023-04-12T03:25:02","date_gmt":"2023-04-12T03:25:02","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/raising-awareness-of-the-importance-of-cervical-cancer-screening-among-women-of-reproductive-age\/"},"modified":"2023-04-12T03:25:02","modified_gmt":"2023-04-12T03:25:02","slug":"raising-awareness-of-the-importance-of-cervical-cancer-screening-among-women-of-reproductive-age","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/raising-awareness-of-the-importance-of-cervical-cancer-screening-among-women-of-reproductive-age\/","title":{"rendered":"Raising Awareness of the Importance of Cervical Cancer Screening Among Women of Reproductive Age"},"content":{"rendered":"

Health Communication Campaign (25%)<\/p>\n

Create a week-long strategic communications campaign that includes a selection of any combination of<\/b><\/font><\/div>\n
three of the following elements: Pick three from below<\/b><\/font><\/div>\n
\u25cf At least 5 Twitter posts (up to 10) with at least 2 graphics<\/div>\n
\u25cf 2 Linkedin posts with at least 1 graphic<\/div>\n
\u25cf 1 Instagram post and 1 3-5 slide Instagram story with at least 1 graphic<\/div>\n
\u25cf An e-newsletter with at least 1 graphic element<\/div>\n
\u25cf A press release (300-500 words)<\/div>\n
\u25cf A concept note for a webinar<\/div>\n
<\/div>\n
Assignment: Health Communication Campaign<\/div>\n
Purpose:<\/font><\/b><\/div>\n
The purpose of this assignment is to develop students’ skills in knowledge translation and information<\/div>\n
transfer. Knowledge translation is an important skill in global health and \u201cinvolves refining or<\/div>\n
transforming evidence to make it comprehensible and meaningful for the recipient.\u201d Students will<\/div>\n
accomplish this by developing a health communication campaign plan which is a critical tool in health<\/div>\n
communication frequently used to disseminate information through a variety of channels.<\/div>\n
Guidelines:<\/div>\n
Please format your campaign as follows:Assignment: Health Communication Campaign<\/div>\n
<\/div>\n
Cover page<\/b> (please use Appendix A of the Schiavo textbook as a reference for these items):<\/div>\n
\u25cf Title<\/div>\n
\u25cf Introduction paragraph to your topic\/health issue and why it\u2019s timely<\/div>\n
\u25cf Intended audience (can be a bulleted list)<\/div>\n
\u25cf Overall objectives (can be a bulleted list)<\/div>\n
<\/div>\n
Content pages:<\/div>\n
Please include the content for your campaign in a table format for social media, and in writing<\/div>\n
form for each of the other options with clear headings.<\/div>\n
<\/div>\n
Guidelines for each element:<\/div>\n
TWITTER<\/b><\/div>\n
\u25cf Twitter is an interesting space for public health, but one that cannot be ignored when thinking<\/div>\n
about a full communications campaign.<\/div>\n
\u25cf If you choose to use Twitter as part of your campaign, please write at least 5 posts (up to 10) to<\/div>\n
promote your topic of choice. All posts must be within the Twitter character limit (280 characters)<\/div>\n
and include at least one relevant hashtag. Search for relevant hashtags on Twitter by typing in<\/div>\n
your proposed hashtag in Twitter and seeing if any larger public health organizations are also<\/div>\n
using that hashtag – i.e. WHO, USAID, SDGs, etc.<\/div>\n
\u25cf Additionally, please create at least two graphics to accompany your Twitter posts either using<\/div>\n
Canva or PowerPoint. If you\u2019d like to create a graphic and don\u2019t know where to start or are<\/div>\n
unfamiliar with Canva, please let me know. Guidelines for each element:<\/div>\n
<\/div>\n
LINKEDIN:<\/b><\/div>\n
\u25cf Linkedin is the new Facebook for professionals. Industry trends in communication suggest that<\/div>\n
Linkedin is actually a great way to reach a more technical audience. Posts on Linkedin can be<\/div>\n
tailored to an audience that might know a little bit about your topic as opposed to Twitter, where<\/div>\n
we assume that the audience is not familiar with your topic.<\/div>\n
\u25cf For these two posts, please highlight your topic in a slightly more technical lens using no more<\/div>\n
than 100 words. If you need inspiration, check out the Linkedin pages for USAID, WHO, Peace<\/div>\n
Corps, etc.<\/div>\n
\u25cf Additionally, please create at least one graphic either using Canva or PowerPoint. If you\u2019d like to<\/div>\n
create a graphic and don\u2019t know where to start or are unfamiliar with Canva, please let me know.<\/div>\n
<\/div>\n
INSTAGRAM:<\/b><\/div>\n
\u25cf According to industry trends, videos, engaging graphics, GIFs, and stories on Instagram are often<\/div>\n
a great way to reach a wide audience. Yes, even in public health communication!<\/div>\n
\u25cf If you choose to use Instagram for your campaign, please draft one IG post for your<\/div>\n
organization\u2019s hypothetical main feed, with an accompanying graphic AND a series of 3-5 IG<\/div>\n
stories, which should be created in Canva with text on top of your graphics.<\/div>\n
\u25cf Again, if you need inspiration please check out your favorite public health organizations’ feeds on<\/div>\n
Instagram.<\/div>\n
<\/div>\n
E-NEWSLETTER:<\/b><\/div>\n
\u25cf E-newsletters are a great way to share information with large audiences. Think about what you<\/div>\n
want your audience to know after they read your e-newsletter. Are you sharing a new report or<\/div>\n
raising awareness for World Breastfeeding Week?<\/div>\n
\u25cf If you choose to use an e-newsletter for your campaign, please write 2-3 paragraphs highlighting<\/div>\n
your health topic and include 1-2 relevant links to either a research article or a new relevant report.<\/div>\n
\u25cf Additionally, please create at least one graphic either using Canva or PowerPoint. If you\u2019d like to<\/div>\n
create a graphic and don\u2019t know where to start or are unfamiliar with Canva, please let me know.<\/div>\n
PRESS RELEASE:<\/div>\n
\u25cf Press releases are a great way to shape the information that you want to be put out into the world.<\/div>\n
Let\u2019s say that your organization just announced a large funding commitment to combat<\/div>\n
malnutrition. A press release is a great way to share new and newsy information that journalists or<\/div>\n
other communicators can use in their own communications.<\/div>\n
\u25cf If you choose to do a press release, please check out a few of these pages for inspiration:<\/div>\n
\u25cb USAID Press Releases<\/div>\n
\u25cb CDC Press Releases<\/div>\n
\u25cb WHO News Articles<\/div>\n
\u25cf Press releases should be short and punchy but provide enough information to leave out any<\/div>\n
guesswork. Your press release should be no shorter than 300 words and no longer than 500 words.<\/div>\n
<\/div>\n
WEBINAR CONCEPT NOTE:<\/font><\/b><\/div>\n
\u25cf Webinars are also a great way to communicate information with various audiences. I don\u2019t expect<\/div>\n
you to create a full webinar, but a concept note for a webinar is a short description of the topic,<\/div>\n
purpose, audience, potential speakers, and agenda for your webinar – including the time and date.<\/div>\n
\u25cf If you choose to create a concept note for a webinar, your description should be no longer than<\/div>\n
one page of written text (1-2 paragraphs to introduce the topic and the purpose, and bulleted lists<\/div>\n
for the audience, potential speakers, and agenda)<\/div>\n
<\/div>\n
*Note: if you do a combination of a webinar or press release with social media posts, you can promote<\/div>\n
your own press release or webinar in your social media posts. You could also promote your webinar in an<\/div>\n
e-newsletter. The possibilities are endless!<\/div>\n
<\/div>\n
Cite your source(s) using APA format. Ideas and information that are not your own should be cited<\/div>\n
appropriately within the text and in the reference list at the end of the policy brief. Please use the APA<\/div>\n
(American Psychological Association) citation style. Plagiarism is considered a serious academic<\/div>\n
violation.<\/div>\n","protected":false},"excerpt":{"rendered":"

Health Communication Campaign (25%) Create a week-long strategic communications campaign that includes a selection of any combination of three of the following elements: Pick three from below \u25cf At least 5 Twitter posts (up to 10) with at least 2 graphics \u25cf 2 Linkedin posts with at least 1 graphic \u25cf 1 Instagram post and […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[706],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13513"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=13513"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13513\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=13513"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=13513"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=13513"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=13513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}