{"id":13240,"date":"2023-04-10T19:48:36","date_gmt":"2023-04-10T19:48:36","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/strategic-marketing-plan-for-the-successful-future-development-of-a-product-service\/"},"modified":"2023-04-10T19:48:36","modified_gmt":"2023-04-10T19:48:36","slug":"strategic-marketing-plan-for-the-successful-future-development-of-a-product-service","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/strategic-marketing-plan-for-the-successful-future-development-of-a-product-service\/","title":{"rendered":"Strategic Marketing Plan for the successful future development of a product\/service"},"content":{"rendered":"

READ THE BRIEF CAREFULLY AND USE THE REFERENCE TO THE MARKETING MATERIAL TO ANSWER THE QUESTIONS REPORTED IN THE .PDF<\/u><\/b><\/p>\n


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The preferred style of writing assignments is to use a report format<\/font>
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Select one organisation\u2019s goods or services. Then, with reference to the marketing materials and associated readings, present your own recommendations for an integrated strategic marketing plan for the successful future development of your chosen good or service.<\/span><\/div>\n

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1. Where are we now? The process begins by revisiting the corporate mission and objectives to ensure that marketing plans are consistent with the overall direction of the set for the organisation. Much of the information to help you answer this question is gathered in the marketing audit.<\/span><\/div>\n

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2. Where do we want to be? Based upon your assessment above, develop your objectives, segments and targets and positioning strategies for the good or service you have chosen.<\/span><\/div>\n

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3. How will we get there? You must now outline the programmes and tactics you would use in some detail to reach your customers. Your plan must be actionable and must therefore include a budget and indications of how you will evaluate, monitor and control the plan<\/span><\/div>\n
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4. Did we get there? Finally, explain how you would to assess whether the strategy had met its objectives or not and what you would recommend if it had not.<\/span><\/div>\n

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READ THE BRIEF CAREFULLY AND USE THE REFERENCE TO THE MARKETING MATERIAL TO ANSWER THE QUESTIONS REPORTED IN THE .PDF The preferred style of writing assignments is to use a report format —— Select one organisation\u2019s goods or services. Then, with reference to the marketing materials and associated readings, present your own recommendations for an […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13240"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=13240"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13240\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=13240"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=13240"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=13240"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=13240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}