{"id":13109,"date":"2023-04-10T02:00:55","date_gmt":"2023-04-10T02:00:55","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/gender-inclusivity-in-the-fashion-industry-looking-into-how-the-fashion-industry-has-become-more-open-to-gender-fluid-and-gender-neutral-clothing\/"},"modified":"2023-04-10T02:00:55","modified_gmt":"2023-04-10T02:00:55","slug":"gender-inclusivity-in-the-fashion-industry-looking-into-how-the-fashion-industry-has-become-more-open-to-gender-fluid-and-gender-neutral-clothing","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/gender-inclusivity-in-the-fashion-industry-looking-into-how-the-fashion-industry-has-become-more-open-to-gender-fluid-and-gender-neutral-clothing\/","title":{"rendered":"Gender Inclusivity in the Fashion Industry Looking into how the fashion industry has become more open to gender fluid and gender-neutral clothing."},"content":{"rendered":"

Part 2: Identify the current political, cultural, or social trend and the product from a pre-existing fashion beauty or lifestyle brand \u2013 30 points \u2013 DUE<\/p>\n

1.\tIdentify the trend and explain its why it should be highlighted. Base your reason for choosing the trend in research, NOT your personal opinion.\n<\/div>\n
2.\tIdentify the existing brand or retailer and explain why the brand or retailer was chosen. Again, base your reason for choosing the phenomenon in research, NOT your personal opinion.\n<\/div>\n
3.\tExplain why the trend is an appropriate platform for the brand or retailer you have chosen.\n<\/div>\n
4.\tExplain your choices bearing in mind your brand\u2019s current positioning, competitive advantages and strengths and weaknesses (SWOT analysis). https:\/\/www.investopedia.com\/terms\/s\/swot.asp\n<\/div>\n
Part 3: Research one other brand or retailer who has captured the trend identified in part 2 \u2013 15 points \u2013 DUE\n<\/div>\n
1.\tIdentify a brand or retailer that has already captured a trend similar to the one you\u2019ve identified in part 2.\n<\/div>\n
2.\tConduct research on the leading fashion, beauty or lifestyle retailer and brand, which has captured the trend.\n<\/div>\n
3.\tHow did the brand\/retailer approach the trend in their product assortment and marketing plan.\n<\/div>\n
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Part 4: Target Market \u2013 10 points \u2013 DUE\n<\/div>\n
1.\tIdentify the target market the brand or retailer will attract through its association with the phenomenon. Include the following:\n<\/div>\n
a.\tDemographics (age, income, education, family, gender, ethnicity\/race, etc.)\n<\/div>\n
b.\tPsychographics (the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.)\n<\/div>\n
i.\tClaritas or VALS\n<\/div>\n
ii.\tName and describe two (2) psychographic profiles, which best describe the target market\/customer\n<\/div>\n
Part 5: Products \u2013 10 points \u2013 DUE\n<\/div>\n
1.\tWhat product categories will be sold?\n<\/div>\n
2.\tDescribe the product assortment.\n<\/div>\n
Part 6: Marketing plan \u2013 10 points \u2013 DUE\n<\/div>\n
1.\tWhere will the products be sold + why? (chosen retailer\u2019s store + website, other retailers or websites, etc.)\n<\/div>\n
2.\tHow will the products be marketed (social media, TV, catalog, etc.)\n<\/div>\n
Part 7: FINAL REVISED PAPER- 15 points – DUE\n<\/div>\n
Demonstration of the proper use and understanding of fashion terms and vernacular \u2013- assessed throughout the assignment.\n<\/div>\n
Assignment Details:\n<\/div>\n
1.\tThe research paper must include a title page, including:\n<\/div>\n
a.\tTitle of paper\n<\/div>\n
b.\tCourse name\n<\/div>\n
c.\tCourse number + section\n<\/div>\n
d.\tYour name\n<\/div>\n
e.\tProfessor\u2019s name\n<\/div>\n
f.\tDate submitted\n<\/div>\n
g.\tOne sentence, which describes the paper\n<\/div>\n
2.\tTable of Contents:\n<\/div>\n
a.\tBased on the components of the assignment above, create a table of contents for the paper.\n<\/div>\n
3.\tIntroduction\n<\/div>\n
4.\tConclusion\n<\/div>\n
5.\tIn text citations:\n<\/div>\n
a.\tThe paper must include in text citations demonstrating the research in the APA format\n<\/div>\n
b.\thttps:\/\/owl.purdue.edu\/owl\/research_and_citation\/apa_style\/apa_formatting_and_style_guide\/general_format.html\n<\/div>\n
c.\thttps:\/\/www.citationmachine.net\/apa\n<\/div>\n
Works Cited – in the APA format\n<\/div>\n
1.\tThe works cited grade includes a works cited page in the correct APA format.\n<\/div>\n
2.\tIn text citations in the correct APA format are required.\n<\/div>\n
 Research Paper Rubric:\n<\/div>\n
Part 1: Writing Center visit\t\t\t10 points\n<\/div>\n
Part 2: Discussion of trend + brand\/retailer \t\t30 points\n<\/div>\n
Part 3: Discussion of other brand\t\t\t15 points\n<\/div>\n
Part 4: Target market \t\t\t\t10 points\n<\/div>\n
Part 5: Product assortment \t\t\t\t10 points\n<\/div>\n
Part 6: Marketing plan \t\t\t\t10 points\n<\/div>\n
Part 7: FINAL PAPER \t\t\t\t15 points\n<\/div>\n
Total\t\t\t\t\t\t100 points\n<\/div>\n
Instructions:\n<\/div>\n
\u2022\tFormat:\n<\/div>\n
o\t8.5 x 11\u201d portrait style\n<\/div>\n
o\tNew Times Roman 12 point font\n<\/div>\n
o\t1\u201d margins \u2013 top, bottom, right + left sides\n<\/div>\n
o\tDouble-spaced\n<\/div>\n
\u2022\tSubmission\n<\/div>\n
o\tSubmit via Canvas in the appropriate submission areas\n<\/div>\n
o\tSubmit as an attachment as a Word doc or PDF\n<\/div>\n
o\tSubmit NO LATER than the due dates listed in the assignment.\n<\/div>\n
o\tSEE LATE WORK POLICY ON THE COURSE SYLLABUS\n<\/div>\n
\u2022\tPage length + word count requirements:\n<\/div>\n
o\t10 pages maximum \u2013 excludes title page, table of contents, works cited, charts, graphs, photographs, etc.\n<\/div>\n
o\tSee page count maximums for each section of the assignment\n<\/div>\n
\u2022\tSource requirements:\n<\/div>\n
o\tAPA citation style\n<\/div>\n
o\tA minimum of 10 reputable sources required\n<\/div>\n
\uf0a7\tAcceptable resources include, but are not limited to:\n<\/div>\n
\uf0a7\tDatabases from VCU Libraries\n<\/div>\n
\uf0a7\tBusiness periodicals\n<\/div>\n
\uf0a7\tNational Retail Federation\n<\/div>\n
\uf0a7\tBusiness of Fashion\n<\/div>\n
\uf0a7\tWomen\u2019s Wear Daily\n<\/div>\n
\uf0a7\tTrade Associations\n<\/div>\n
\uf0a7\tUnacceptable sources include:\n<\/div>\n
\u2022\tIn Fashion textbook\n<\/div>\n
\u2022\tWikipedia\n<\/div>\n
\u2022\tBlogs\n<\/div>\n
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Part 2: Identify the current political, cultural, or social trend and the product from a pre-existing fashion beauty or lifestyle brand \u2013 30 points \u2013 DUE 1. Identify the trend and explain its why it should be highlighted. Base your reason for choosing the trend in research, NOT your personal opinion. 2. Identify the existing […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1180],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13109"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=13109"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13109\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=13109"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=13109"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=13109"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=13109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}