{"id":13069,"date":"2023-04-09T21:28:40","date_gmt":"2023-04-09T21:28:40","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-management-individual-project-mmip-recommendations-assignment-instructions\/"},"modified":"2023-04-09T21:28:40","modified_gmt":"2023-04-09T21:28:40","slug":"marketing-management-individual-project-mmip-recommendations-assignment-instructions","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/marketing-management-individual-project-mmip-recommendations-assignment-instructions\/","title":{"rendered":"MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONS ASSIGNMENT INSTRUCTIONS"},"content":{"rendered":"

MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONS ASSIGNMENT INSTRUCTIONS<\/span><\/p>\n

Overview:\n<\/div>\n
Each student must complete an individual marketing project. Your first task is to select a projecttopic. No two students will work<\/span><\/div>\n
 on the same product\/service. This must be an existing product,<\/span>service, or organization. ***Please note my project has been <\/span><\/div>\n
“Apple Inc” (technology company)****<\/span><\/div>\n
INSTRUCTIONS\n<\/div>\n
The same project topic must be used in all installments. When completing an assignment for a given module, the student will assume the role of marketing manager for the selected <\/span>organization. All student responses must be based on research. View the<\/span><\/div>\n
 entie course textbook<\/span>(all chapters) as a resource for the assignment, meaning it may be necessary to locate <\/span>assignment-related material in chapters other than those corresponding with the module in which <\/span>the assignment is located. While the effort has been made to ensure that all material necessary <\/span>for assignment completion is found in the textbook, contact the instructor<\/span><\/div>\n
 immediately if <\/span>information needed to complete the assignment cannot be located in the textbook. The instructor <\/span>will then <\/span><\/div>\n
provide instructions on locating the required material. Quotes must be minimized and <\/span>long quotes (40 words or more) avoided.<\/span><\/div>\n
 Outside sources to be cited include scholarly marketing <\/span>journals (Journal of Marketing, Journal of Marketing Research, etc.),<\/span><\/div>\n
 practitioner publications <\/span>(Wall Street Journal, Ad Age, etc.), and the course textbook.<\/span><\/div>\n

<\/span><\/div>\n
In Week 8, the student will submit a 600-word recommendations document (12-point Times\n<\/div>\n
New Roman font, double spaced), based on information gathered over the course of the session\n<\/div>\n
while completing the project installments. A minimum of five strategic (long-term) and five\n<\/div>\n
operational (short-term) recommendations must be offered. Each recommendation must directly\n<\/div>\n
relate to a specific question found in one of the five MMIP installments submitted throughout the\n<\/div>\n
session. The weekly MMIP assignment title and question number must be provided. For\n<\/div>\n
example: \u201cPrice and deliver the value offering question 3\u201d. Here, the recommendation relates to<\/span><\/div>\n
question 3 under that MMIP assignment title. The student will add scriptural integration throughout the recommendations, <\/span><\/div>\n
quoting relevant <\/span>scripture verses. A minimum of 10 relevant scriptural quotes must be included, one for each<\/span><\/div>\n
recommendation offered. The scripture verse must immediately follow the recommendation, and\n<\/div>\n
its relevance to the recommendation explained. For example, if the recommendation is to acquire\n<\/div>\n
similar organizations, a relevant scripture verse would be Ecclesiastes 4:9-10: \u201cTwo are better\n<\/div>\n
than one, because they have a good reward for their toil. For if they fall, one will lift up his\n<\/div>\n
fellow. But woe to him who is alone when he falls and has not another to lift him up!\u201d\n<\/div>\n
The recommendations document must include a title page, a brief introduction delineating the\n<\/div>\n
recommendations, and a separate section (with heading) for each recommendation. At least 5\n<\/div>\n
scholarly or practitioner sources, as explained in previous MMIP installments, (in addition to the Bible) must be used. <\/span><\/div>\n
The 600-word requirement does not include the title page, scriptural quotes,<\/span>or references.<\/span><\/div>\n

<\/span><\/div>\n

<\/span><\/div>\n
To writer – For your ease of reference*****Here are some previous questions that were asked on a previous assignment***<\/b><\/div>\n

<\/b><\/div>\n
Q1. Explain the organization\u2019s product plan. (Ch. 8)
\n<\/b><\/div>\n
Q2. Explain the product\u2019s\/service\u2019s current life cycle stage (introduction, growth, maturity or
\n<\/b><\/div>\n
decline). Select one stage to discuss and omit the others. (Ch.8)
\n<\/b><\/div>\n
Q3. Discuss viable techniques of building the equity of the brand. (Ch.9)
\n<\/b><\/div>\n
Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)
\n<\/b><\/div>\n
Q5. Discuss organizational efforts at customer satisfaction, loyalty, and retention. (Ch.10)
\n<\/b><\/div>\n
<\/div>\n
\n<\/div>\n","protected":false},"excerpt":{"rendered":"

MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP) RECOMMENDATIONS ASSIGNMENT INSTRUCTIONS Overview: Each student must complete an individual marketing project. Your first task is to select a projecttopic. No two students will work  on the same product\/service. This must be an existing product,service, or organization. ***Please note my project has been  “Apple Inc” (technology company)**** INSTRUCTIONS The same project […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13069"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=13069"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/13069\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=13069"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=13069"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=13069"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=13069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}