{"id":1300,"date":"2023-02-14T22:35:24","date_gmt":"2023-02-14T22:35:24","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/social-media-plan\/"},"modified":"2023-02-14T22:35:24","modified_gmt":"2023-02-14T22:35:24","slug":"social-media-plan","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/social-media-plan\/","title":{"rendered":"Social Media Plan"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3>Social Media Plan<\/h3>\n<h4>Introduction<\/h4>\n<p>This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in&nbsp;developing effective social media plans that build awareness, customer relationships, and&nbsp;customer loyalty.<\/p>\n<h4>Scenario<\/h4>\n<p>For this assignment, choose either Option 1 or Option 2. You do not need to do both. You will&nbsp;apply one of these scenarios in the Requirements below. Both options will be graded using the&nbsp;same scoring guide.<\/p>\n<h5>Option 1<\/h5>\n<p>You are an owner of Spokin\u2019 Wheels, a locally owned bicycle shop with two locations.&nbsp;While your original location has been in business for several years, your second location has only&nbsp;been open a few months. The bicycle shops sell new and previously owned major brand bicycles.&nbsp;The shops also provide repairs, offer a small line of bicycle accessories and clothing, and&nbsp;organize group rides on Sunday mornings. You and your business partner both want to have a&nbsp;solid social media plan in place to grow the shops.<\/p>\n<h5>Option 2<\/h5>\n<p>If you chose Option 2 for the Unit 3 assignment, use the same business for this assignment, or&nbsp;select a different business. Note that it is recommended that you use the same business for&nbsp;each assignment in this course, using the following criteria for your selection:<\/p>\n<ul>\n<li>The company fits the assignment requirements.<\/li>\n<li>You can complete your assignment without disclosing confidential company information.<\/li>\n<\/ul>\n<p>Contact your instructor with questions.<\/p>\n<h4>Your Role<\/h4>\n<h5>Option 1<\/h5>\n<p>You are one of two owners of Spokin\u2019 Wheels. Your background is primarily in&nbsp;marketing. Your business partner\u2019s background is in operations. While she is focused on making&nbsp;the internal customer-facing processes as efficient as possible, you are working on writing the social media plan.<\/p>\n<h5>Option 2<\/h5>\n<p>Your boss, a director, has tasked you with creating a social media plan. He is relying on you to prepare an analysis that can be presented to the executive team of the company. You completed a special project for him a few months ago that went very well. You are pleased to have received this new assignment.<\/p>\n<h4>Requirements<\/h4>\n<p>Develop a social media plan and a PowerPoint presentation of your plan for your selected company. At a minimum, address the&nbsp;following elements:<\/p>\n<ul>\n<li>Analyze customer segmentation characteristics.\n<ul>\n<li>Develop two personas to portray your company\u2019s customers based upon that analysis.<\/li>\n<\/ul>\n<\/li>\n<li>Analyze appropriate social media platforms for developed personas.\n<ul>\n<li>Analyze at least two platforms that will be most effective for the personas you developed.&nbsp;Describe why you think they will be effective.<\/li>\n<li>Analyze at least two platforms that are not likely to be effective for this niche customer.&nbsp;Describe why you think they would not be effective.<\/li>\n<\/ul>\n<\/li>\n<li>Develop a social media plan based upon the personas and platforms selected. Respond to&nbsp;the following:\n<ul>\n<li>What platforms will your company use to drive traffic to your website?<\/li>\n<li>What will customers be able to do once they are on your website?<\/li>\n<li>How will these platforms engage with the customer?<\/li>\n<li>What challenges do you anticipate in implementing your social media strategy? How&nbsp;will you overcome those challenges?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>Deliverable Format<\/h4>\n<h5>Requirements:<\/h5>\n<ul>\n<li>The social media plan must be at least 8 pages in length, in addition to the title and reference pages.<\/li>\n<li>The PowerPoint presentation must include at least 8&nbsp;slides.\n<ul>\n<li>Select a PowerPoint&nbsp;slide template appropriate for a professional presentation. Base&nbsp;your presentation on your social media plan, and include the&nbsp;supporting narrative as speaker&#8217;s notes. Do not overbuild your slides; information that supports&nbsp;what you will be saying should appear as speaker&#8217;s notes.<\/li>\n<li>Save your finished PowerPoint in Notes view as a PDF. Be sure you can see both the slides and your notes. Upload the PDF file to the assignment area rather than the PowerPoint (PPT) file.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h5>Related company standards:<\/h5>\n<ul>\n<li>The social media plan and PowerPoint presentation are professional documents and&nbsp;should therefore follow the corresponding MBA Academic and Professional Document&nbsp;Guidelines (available in the MBA Program Resources),&nbsp;including single-spaced paragraphs.<\/li>\n<li>Include at least two properly cited visual elements (for example, a table, figure, or picture).<\/li>\n<li>Use at least six scholarly or academic sources, where applicable, one of which must come&nbsp;from the <em>Wall Street Journal, Forbes,<\/em> or <em>MIT Sloan Management Review.<\/em><\/li>\n<li>Use APA format&nbsp;for references.<\/li>\n<\/ul>\n<h4>Evaluation<\/h4>\n<p>By successfully completing this assessment, you will demonstrate your proficiency in the following&nbsp;course competencies through corresponding scoring guide criteria:<\/p>\n<ul>\n<li>Competency 1: Analyze how marketing theories and models inform marketing strategies in the interactive&nbsp;marketplace.\n<ul>\n<li>Analyze customer segmentation characteristics.<\/li>\n<\/ul>\n<\/li>\n<li>Competency 3: Evaluate the impact of relevant data on digital marketing strategies and techniques that support organizational outcomes.\n<ul>\n<li>Analyze appropriate social media platforms for developed personas.<\/li>\n<\/ul>\n<\/li>\n<li>Competency 4: Analyze how social media can be leveraged to drive awareness, customer relationships,&nbsp;and customer loyalty.\n<ul>\n<li>Develop a social media plan based upon the personas and platforms selected.<\/li>\n<\/ul>\n<\/li>\n<li>Competency 5: Communicate in a manner that is professional and consistent with expectations for members of the business professions.\n<ul>\n<li>Write coherently to support a central idea with correct grammar, usage, and&nbsp;mechanics as expected of a business professional.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Your instructor will provide feedback as they were the recipient of your deliverable in the workplace,&nbsp;using the scoring guide. Refer to the scoring guide to&nbsp;ensure you meet the grading criteria before submission<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Social Media Plan Introduction This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in&nbsp;developing effective social media plans that build awareness, customer relationships, and&nbsp;customer loyalty. Scenario For this assignment, choose either Option 1 or Option 2. You do not need to do both. You will&nbsp;apply one of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[194],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/1300"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=1300"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/1300\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=1300"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=1300"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}