{"id":12860,"date":"2023-04-08T19:52:53","date_gmt":"2023-04-08T19:52:53","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/the-impact-of-covid-19-on-businesses-and-marketing-strategies-in-the-service-industry\/"},"modified":"2023-04-08T19:52:53","modified_gmt":"2023-04-08T19:52:53","slug":"the-impact-of-covid-19-on-businesses-and-marketing-strategies-in-the-service-industry","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/the-impact-of-covid-19-on-businesses-and-marketing-strategies-in-the-service-industry\/","title":{"rendered":"The Impact of Covid-19 on Businesses and Marketing Strategies in the Service Industry"},"content":{"rendered":"

Directions\/ Requirements:<\/p>\n

\u2022\tUse AT LEAST five (5) credible sources (e.g., government, company, and news reports; academic journals; textbooks) for references. Gather information from these sources to thoroughly discuss the following points by providing needed evidence and support.\n<\/div>\n
\uf0a7\tUsing the characteristics of service as a guide, describe the impacts of the pandemic on service industries and various sectors. Give evidence supports and some examples. (Helpful references in Chapters 2 and 3)\n<\/div>\n
\uf0a7\tDiscuss how consumer needs and expectations for services changed during the pandemic, resulting also in changes in consumption behaviors. Give evidence supports and some examples. (Helpful references in Chapter 4)\n<\/div>\n
\uf0a7\tGive examples of how service firms modified the processes (i.e., invisible organizations and systems) of delivering services to their customers. (Helpful references in Chapters 1 and 5)\n<\/div>\n
\uf0a7\tGive examples of how service firms maintained, changed, and\/or added to their servicescape (including all physical\/tangible evidence) to meet the needs and expectations of their customers. (Helpful references in Chapters 1 and 8)\n<\/div>\n
\uf0a7\tGive examples of how service firms managed their employees during the pandemic crisis to: a) ensure job safety and satisfaction of their employees and b) allow their employees to continue performing their duties to meet the needs and expectations of the customers. (Helpful references in Chapters 1 and 9)\n<\/div>\n
\uf0a7\tGive examples of how service firms managed their customers during the crisis. Think about: a) communication to address customer concerns and changing needs, b) educating the customers about necessary changes to guide appropriate setting of expectations, and c) other means and tools used to guide customer behaviors and performance, given changes in scripts. (Helpful references in Chapters 1 and 10)\n<\/div>\n
NOTE: For each of the above areas, you must provide thorough discussions with relevant supports.\n<\/div>\n
\u2022\tUse APA style for in-text citations and references for the information acquired from the sources.\n<\/div>\n
\u2022\tThis paper should be at least 8-10 pages long, not including the list of references.\n<\/div>\n
\u2022\tRefer to the syllabus \u201cSpecial Note\u201d for written assignments:\n<\/div>\n
Special Note: To earn credit, any and all submissions must be typed, double-spaced using business-type font sized 12, with 1 inch margins. Also included in the header – your name, date of submission, and name of the assignment and must be completed according to directions.\n<\/div>\n
Directions\/ Requirements:\n<\/div>\n
\u2022\tUse AT LEAST five (5) credible sources (e.g., government, company, and news reports; academic journals; textbooks) for references. Gather information from these sources to thoroughly discuss the following points by providing needed evidence and support.\n<\/div>\n
\uf0a7\tUsing the characteristics of service as a guide, describe the impacts of the pandemic on service industries and various sectors. Give evidence supports and some examples. (Helpful references in Chapters 2 and 3)\n<\/div>\n
\uf0a7\tDiscuss how consumer needs and expectations for services changed during the pandemic, resulting also in changes in consumption behaviors. Give evidence supports and some examples. (Helpful references in Chapter 4)\n<\/div>\n
\uf0a7\tGive examples of how service firms modified the processes (i.e., invisible organizations and systems) of delivering services to their customers. (Helpful references in Chapters 1 and 5)\n<\/div>\n
\uf0a7\tGive examples of how service firms maintained, changed, and\/or added to their servicescape (including all physical\/tangible evidence) to meet the needs and expectations of their customers. (Helpful references in Chapters 1 and 8)\n<\/div>\n
\uf0a7\tGive examples of how service firms managed their employees during the pandemic crisis to: a) ensure job safety and satisfaction of their employees and b) allow their employees to continue performing their duties to meet the needs and expectations of the customers. (Helpful references in Chapters 1 and 9)\n<\/div>\n
\uf0a7\tGive examples of how service firms managed their customers during the crisis. Think about: a) communication to address customer concerns and changing needs, b) educating the customers about necessary changes to guide appropriate setting of expectations, and c) other means and tools used to guide customer behaviors and performance, given changes in scripts. (Helpful references in Chapters 1 and 10)\n<\/div>\n
NOTE: For each of the above areas, you must provide thorough discussions with relevant supports.\n<\/div>\n
\u2022\tUse APA style for in-text citations and references for the information acquired from the sources.\n<\/div>\n
\u2022\tThis paper should be at least 8-10 pages long, not including the list of references.\n<\/div>\n
\u2022\tRefer to the syllabus \u201cSpecial Note\u201d for written assignments:\n<\/div>\n
Special Note: To earn credit, any and all submissions must be typed, double-spaced using business-type font sized 12, with 1 inch margins. Also included in the header – your name, date of submission, and name of the assignment and must be completed according to directions.\n<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Directions\/ Requirements: \u2022 Use AT LEAST five (5) credible sources (e.g., government, company, and news reports; academic journals; textbooks) for references. Gather information from these sources to thoroughly discuss the following points by providing needed evidence and support. \uf0a7 Using the characteristics of service as a guide, describe the impacts of the pandemic on service […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/12860"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=12860"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/12860\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=12860"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=12860"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=12860"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=12860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}