{"id":12094,"date":"2023-04-04T20:44:41","date_gmt":"2023-04-04T20:44:41","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/lyft-case-study-analysis-appointment-as-a-consultant-investment-overseas-in-vietnam-evaluate-the-benefits-cost-risk-in-doing-business-in-vietnam\/"},"modified":"2023-04-04T20:44:41","modified_gmt":"2023-04-04T20:44:41","slug":"lyft-case-study-analysis-appointment-as-a-consultant-investment-overseas-in-vietnam-evaluate-the-benefits-cost-risk-in-doing-business-in-vietnam","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/lyft-case-study-analysis-appointment-as-a-consultant-investment-overseas-in-vietnam-evaluate-the-benefits-cost-risk-in-doing-business-in-vietnam\/","title":{"rendered":"Lyft case study analysis. Appointment as a consultant, investment overseas in Vietnam. Evaluate the benefits, cost, risk in doing business in vietnam"},"content":{"rendered":"

Case Study Report<\/p>\n

International Business \u2013 Global Online<\/div>\n
<\/div>\n
Lyft Case Study \u2013 Global Strategy<\/div>\n
In recent years, several tech start-ups have grown in size and scale to become dominate players<\/div>\n
in the modern global economy. Amongst these are Lyft Inc and Uber Inc, both American tech<\/div>\n
start-ups offering ridesharing services. Lyft was launched in 2012 under the name Zimride,<\/div>\n
changing the name to Lyft in May 2013, and it is viewed as a smaller rival to Uber.<\/div>\n
Lyft was initially only a ridesharing\/ride hailing firm, but has since expanded into offering<\/div>\n
vehicles for hire, a bicycle sharing system, motorised scooters, and more recently food delivery.<\/div>\n
In 2017, Lyft entered the food delivery service, initially partnering with Taco Bell for a short<\/div>\n
period. In 2020, the firm entered a partnership with another tech start up, GrubHub to develop<\/div>\n
a takeout delivery service. This strategic move was chiefly undertaken in response to the<\/div>\n
outbreak of COVID-19 and reduced ridership.<\/div>\n
The scooter services offered by Lyft are motorised scooters that can reach speeds of 15MPH;<\/div>\n
customers unlock them for a small charge, and then pay additional fees per minute of usage. In<\/div>\n
2019, Lyft partnered with Segway-Ninebot, in order to offer a more durable scooter. Lyft had<\/div>\n
previously partnered with Chinese multinational, Xiaomi, for its scooter service, yet this<\/div>\n
relationship ended in 2018. Lyft\u2019s car rental service is offered in partnership with the German<\/div>\n
multinational car rental service, Sixt. This allows Lyft customers to rent a vehicle through the<\/div>\n
Rental tab of the app. Customers can get a Lyft ride to a Sixt location where they can pick up<\/div>\n
the rental vehicle.<\/div>\n
Lyft holds around 30% of the market share in ridesharing service in the US (second only to<\/div>\n
Uber), and in 2018 its revenues reached $2.2 billion. In 2018, there were 4.2 billion rides given<\/div>\n
by Lyft. Whereas Uber has an extensive global presence, as it pursed a rapid<\/div>\n
internationalisation strategy, Lyft is restricted to North America. This presents Lyft with the<\/div>\n
opportunity to learn from Uber\u2019s global activity and strategy. When comparing Lyft and Uber,<\/div>\n
Lyft has made several attempts to present itself as the more ethical alternative to Uber. Lyft<\/div>\n
has taken this approach as in recent years Uber has experienced a series of public relations<\/div>\n
failures, with allegations of systemic sexism, sexual harassment, and a disregard for regulation<\/div>\n
(at a global level). Lyft has seized on this opportunity to present itself in a different light, with<\/div>\n
substantial donationsto charity, and allowing customers to round up their fare to make a charity<\/div>\n
donation. However, these attempts to be viewed as a more ethical alternative have only been<\/div>\n
moderately successful.<\/div>\n
The outbreak of COVID-19 has presented challenges and opportunities to Lyft. Lyft has<\/div>\n
launched a program called \u201cEssential Deliveries\u201d, this service involves the delivery of medical<\/div>\n
supplies, test kits and meals for vulnerable individuals (with a focus on children or seniors) that <\/div>\n
can be picked up from distribution centres for contract free drop off. However, COVID-19 has<\/div>\n
provided disruptions for the firm, not only has there been a decrease in ridesharing and ride<\/div>\n
hailing activity, but it has also presented challenges for the Lyft Scooters segment of the<\/div>\n
business.<\/div>\n
Questions<\/div>\n
Lyft has appointed you as a consultant, once the current coronavirus pandemic is over, the<\/div>\n
company is considering investing overseas in Southeast Asia as global expansion is perceived<\/div>\n
at this time to be a potentially important element of the company\u2019s long-term strategic goals.<\/div>\n
The country that Lyft is considering is Vietnam.<\/div>\n
1. Carry out a critical evaluation of the benefits, costs, and risks associated with doing<\/div>\n
business in Vietnam. (1000 words)<\/div>\n
2. Lyft has narrowed down its entry mode (into Vietnam) to three options: licensing, a<\/div>\n
joint venture with a host country firm or setting up a wholly owned subsidiary in<\/div>\n
Vietnam. Critically evaluate these three options. Which one would you recommend?<\/div>\n
(1000 words)<\/div>\n
3. Use the Geert Hofstede framework on international workplace culture to compare and<\/div>\n
contrast the cultures of USA and Vietnam. Discuss how cultural differences would<\/div>\n
influence business\/management practices. (1000 words)<\/div>\n
4. Debate the relative merits of fixed and floating exchange rate regimes. From the<\/div>\n
perspective of Lyft, critically appraise the most criterial in the choice between systems. <\/div>\n","protected":false},"excerpt":{"rendered":"

Case Study Report International Business \u2013 Global Online Lyft Case Study \u2013 Global Strategy In recent years, several tech start-ups have grown in size and scale to become dominate players in the modern global economy. Amongst these are Lyft Inc and Uber Inc, both American tech start-ups offering ridesharing services. Lyft was launched in 2012 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[1112],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/12094"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=12094"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/12094\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=12094"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=12094"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=12094"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=12094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}