{"id":11442,"date":"2023-03-31T18:21:59","date_gmt":"2023-03-31T18:21:59","guid":{"rendered":"https:\/\/www.goodacademic.com\/blog\/questions\/the-effects-of-social-media-on-consumer-emotions-and-the-development-of-brand-relationships\/"},"modified":"2023-03-31T18:21:59","modified_gmt":"2023-03-31T18:21:59","slug":"the-effects-of-social-media-on-consumer-emotions-and-the-development-of-brand-relationships","status":"publish","type":"questions","link":"https:\/\/www.goodacademic.com\/blog\/questions\/the-effects-of-social-media-on-consumer-emotions-and-the-development-of-brand-relationships\/","title":{"rendered":"The Effects of Social Media on Consumer Emotions and the Development of Brand Relationships"},"content":{"rendered":"
Your paper could build on any of your paper summaries: it could extend the original paper theoretically (maybe through developing boundary conditions) or lead to a reversal of the findings of the original research, or even more interestingly combine two or more topics that we cover in class and come up with novel hypothesis to be tested in your paper. However, do not hesitate to go beyond the papers being discussed in class for this project. You can write a paper on any idea that has intrigued you or an issue you think is interesting about consumer behavior. It is strongly recommended that your paper examines a more theoretical\/conceptual issue rather than something that is specific to a particular brand. As a way to encourage you to think conceptual research<\/div>\n
Conducting literature review, building marketing relevance, identifying the research question, developing the theory, framing the hypotheses as well as outlining the proposed study to test the hypothesis would be key components of the paper. Please follow the JCR style-sheet (http:\/\/www.ejcr.org\/stylesheet.pdf) in preparing this paper. <\/div>\n
<\/div>\n
required reading <\/div>\n
Rozin, Paul, Linda Millman, and Carol Nemeroff. “Operation of the laws of sympathetic<\/div>\n
magic in disgust and other domains.” Journal of Personality and Social Psychology 50,<\/div>\n
 no. 4 (1986): 703-712<\/div>\n
<\/div>\n
Morales, Andrea C., and Gavan J. Fitzsimons. “Product contagion: Changing consumer<\/div>\n
 evaluations through physical contact with \u201cdisgusting\u201d products.” Journal of Marketing<\/div>\n
  Research 44, no. 2 (2007): 272-283.<\/div>\n
<\/div>\n
 Argo, Jennifer J., Darren W. Dahl, and Andrea C. Morales. “Positive consumer<\/div>\n
contagion: Responses to attractive others in a retail context.” Journal of Marketing<\/div>\n
<\/div>\n
  Fournier, Susan (1998), \u201cConsumers and Their Brands: Developing Relationship Theory in Consumer Research,\u201d Journal of Consumer Research, 24 (March), 343-373.<\/span><\/div>\n

<\/span><\/div>\n
Aggarwal, Pankaj (2004), \u201cThe Effects of Brand Relationship Norms on Consumer Attitudes and Behavior,\u201d Journal of Consumer Research; 31 (June); 87-101<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Your paper could build on any of your paper summaries: it could extend the original paper theoretically (maybe through developing boundary conditions) or lead to a reversal of the findings of the original research, or even more interestingly combine two or more topics that we cover in class and come up with novel hypothesis to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[650],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/11442"}],"collection":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/comments?post=11442"}],"version-history":[{"count":0,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/questions\/11442\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/media?parent=11442"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/disciplines?post=11442"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/paper_types?post=11442"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.goodacademic.com\/blog\/wp-json\/wp\/v2\/tagged?post=11442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}