The Media and Gender-Stereotype Violations The Media and Gender-Stereotype Violations

Stereotypes are
cognitive structures that provide knowledge, beliefs, and expectations about
individuals based on their social group membership. Cognitively, stereotypes
can affect specific social perceptions of others, such as their personality,
behavior, attitudes, and appearance. For example, stereotypes can lead us to
subscribe to the belief that women are communal by nature, which they display
through being warm and sensitive to others, and the belief that men are agentic
by nature, which they demonstrate by being independent and assertive in the
presence of others. It has been shown that the stereotypical categorization of
people into different groups is fluid and dependent on the context of
comparisons. However, gender classification seems to evade such fluid
categorization since it is a primary and salient feature of other people’s
perceptions. Such immediately recognized and chronically salient
categorizations contribute to the persistence of gender stereotypes. While
stereotypes’ cognitive nature encompasses the beliefs and descriptions that
people hold about the members of different groups (e.g., gender), evaluations
that follow these implicit or explicit attitudes could involve negative or
positive reactions to members of a specific group. In the case of gender
stereotypes, they are organized around the importance of the agency of men and
the commonality of women. Therefore, task performance is emphasized for men,
whereas social relationships are emphasized for women. Women who violate the
prescriptive gender stereotype of being warm and kind in social relationships
could face backlash for acting against these prescribed gender norms. Negative
evaluations of gender-stereotype violations could result in discriminatory
behavior. To fully understand the concept of gender-stereotype violations,
follow these steps:

1. Read “Rating gender stereotype
   violations: The effects of personality and politics.”
2. Be curious and
   explore the “7 Identities Test?”

In 250 words or more,
using APA style in-text citations,
consider how gender-stereotype violations are in the media. Do you think that
portrayals of women and men are changing in the media and therefore changing
gender-stereotype violations?

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